In this episode of On Record PR, sponsored by Lawline, Gina Rubel goes on record with Shawn Swearingen, Chief Innovation Officer of Faegre Drinker, to discuss the practical applications of generative AI for the legal industry and its ethical challenges.

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Shawn Swearingen serves as Faegre Drinker’s chief innovation officer. She collaborates with the executive and operations leadership teams to keep the firm on the frontline of organizational development and emerging legal trends conducive to a culture of innovation. Harnessing the potential of technological advances, she develops, champions and leads strategic innovation initiatives related to data science and analytics, client and practice technologies, and knowledge management. Shawn supports the firm’s growth goals by helping to advance new ideas, introduce best practices and encourage design thinking across the firm.

In this episode of On Record PR, sponsored by Lawline, Gina Rubel explores how legal professionals can reap the benefits of generative AI technology and avoid its pitfalls.

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Gina Rubel is the president and CEO of Furia Rubel Communications, Inc. (www.furiarubel.com). A legal marketing and public relations expert, social media enthusiast, attorney, and author, Gina teaches lawyers and legal marketers nationwide how to use integrated communications tools to gain credibility, to get recognized, to build and retain business, and to generate positive financial returns. Widely known in the legal industry, Gina has presented at national and regional conferences for the Legal Marketing Association, National Association of Bar Executives, Association of Legal Administrators, Pennsylvania Bar Association and others. She has been named a Woman Lawyer of Distinction by The Legal Intelligencer, one of Pennsylvania’s Best 50 Women in Business and a Philadelphia Business Journal Woman of Distinction.

Gina has helped grow her legal marketing and PR agency to one of the top providers in the United States according to the National Law Journal. She and her firm have handled a wide range of legal communications from internationally publicized death penalty appeals and wrongful death matters in Afghanistan to multi-billion dollar corporate whistleblower matters and law firm growth in particular practice areas, firm wide and in foreign countries. Gina reveals the secrets to law firm communications success in her book, Everyday Public Relations for Lawyers.

In this episode of On Record PR, Gina Rubel goes on record with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, to discuss the importance of crafting compelling messaging around litigation.

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Phil Goldberg is the office managing partner of Shook in Washington, D.C. and co-chair of its Public Policy Practice Group. With more than 25 years of experience on high stakes and high-profile liability-related public policy, public affairs and public relations issues, he has become a leading voice for common sense liability policies. His practice involves counseling businesses and their trade associations on some of the most cutting-edge liability issues of the day.

As part of his practice, Phil has filed amicus briefs for many of the most influential trade and civil justice groups with courts at every level, from the U.S. Supreme Court to the U.S. Courts of Appeals and state appellate courts. He has testified before Congress and state legislatures, authored leading legal scholarship and spoken at judicial and attorney conferences. He also has become a resource for reporters who write on liability issues.

In this episode of On Record PR, Gina Rubel goes on record with Kathleen Fisher Enyeart, Counsel at Lathrop GPM, to discuss the challenges of complying with health care regulations in a complex and rapidly changing industry.

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Kathleen Fisher Enyeart, a seasoned litigator and former in-house attorney, is Counsel in Lathrop GPM's Litigation practice. Clients – many of them large corporations – trust Kathleen's experience and advice in guiding them through some of the most high-stakes matters companies can face, internal investigations, as well as civil and criminal investigations at both the state and federal levels. She has represented transportation companies, religious organizations, construction companies and educational institutions, among others. In white-collar and government investigative or regulatory matters, Kathleen represents businesses, owners and executives, including physicians, attorneys, dentists, accountants and other professionals. Her significant experience as a prosecutor, white-collar defense lawyer, and in-house counsel helps clients to navigate risks and challenges while maintaining their integrity and strengths.

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Alexander Lima, Vice President and Associate General Counsel of Wesco International, to discuss the importance of understanding clients’ business needs and building trust.

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Global business executive with over 25 years of expertise in leading corporate legal functions for medium and large matrixed public organizations. Proven track record as a strategic and tactical business partner to C-Suite and other senior executives. Catalyst for growth with a change management approach to legal and commercial support. Highly pragmatic and innovative thinker who focuses on winning the game rather than calling balls and strikes. Valued for decisive insights, navigating market and regulatory risks, and mitigating revenue leakage, while protecting business and shareholder interests. Agile mentor and coach who creates a sincere and sustainable passion around a compelling strategic vision that team members and colleagues readily follow.

In this episode of On Record PR, Gina Rubel goes on record with Mike Abbott, Head of The Thomson Reuters Institute, to discuss how data and market insights are key to crafting effective law firm strategy in an ever-changing landscape.

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Mike Abbott is the Head of the Thomson Reuters Institute. The Institute brings together leaders from across the Legal, Corporate, Tax, and Government communities to share data and insights, discuss market trends, and help shape the way forward for these markets and individual organizations.

Prior to creating the Institute, Mike was a senior consultant with Hildebrandt Consulting and held leadership positions across Thomson Reuters Sales, Marketing, and Client Management in Washington DC and Minneapolis - St. Paul. Mike attended Westminster College in New Wilmington, PA where he earned his B.A. in English/Writing.

In this episode of On Record PR, Gina Rubel goes on record with succession consultant David Wood to discuss implementing programs that secure the prosperity of law firms for future leadership.

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In the leadup to his retirement from AmLaw 100 firm Barnes & Thornburg, after a 38-year career as a corporate trial lawyer, David Wood transitioned his entire $6M practice to younger partners who his clients have come to know and trust.

David consults with law firms and retiring partners, helping them accomplish what he did: The transition of large corporate clients to capable successors. He has a unique perspective on retirement succession, inasmuch as he’s actually achieved the transition of a large law practice to younger partners. He is also intimately familiar with the obstacles and politics that managing partners of law firms must overcome to implement effective retirement succession programs. His task-specific training is the “How” of retirement succession.

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leander Dolphin, Managing Partner of Shipman & Goodwin, to discuss the evolution of the relationship between in-house counsel and law firms, and the importance of utilizing a business mindset to adopt a client-first approach.

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Leander Dolphin is a partner in Shipman & Goodwin’s School Law Practice Group. In private practice and as former vice president of human resources and general counsel for the Girl Scouts of Connecticut, Leander has dedicated her career to advising educational institutions and organizations that foster the development of children, youth and young adults. An effective litigator and counselor, she draws on her dispute-resolution experience to help clients identify shared goals and find common ground with staff, parents, students and community stakeholders.

Leander advises universities, colleges, public school districts, independent schools, and other public- and private-sector clients on the full range of education and employment matters. She also works with clients to develop and implement effective non-discrimination policies and to address teacher, staff and student discipline concerns, confidentiality and privacy issues in education, and special education disputes, among other areas.