On Impact Podcast

By: Benny Pough
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  • Summary

  • On Impact is a dynamic podcast hosted by Benny Pough, a veteran music industry executive with a storied career in shaping the success of some of the biggest names in the business. Each episode features Benny's candid conversations with influential leaders, entrepreneurs, and creatives across various industries who share their personal stories of triumph, resilience, and the lessons learned along the way. Through insightful interviews and Benny’s own experiences, On Impact offers listeners valuable advice, inspiration, and practical strategies to help them navigate their paths to success. Whether you're looking to break into the entertainment world, start a business, or simply find motivation in your daily life, On Impact delivers powerful insights that resonate with anyone seeking to make an impact.
    © 2024
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Art Economics Entertainment & Performing Arts Leadership
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Episodes
  • On Impact Podcast 003: Danny "Su" Griffin

    On Impact Podcast 003: Danny "Su" Griffin
    Dec 1 2024

    Episode Summary:

    In this episode of On Impact, Benny Pough sits down with Danny "Su" Griffin, who shares his journey from a challenging upbringing in Paterson, New Jersey, to becoming a force in the music industry. Danny opens up about how the loss of his father propelled him into the business and reflects on his pivotal discovery of Fetty Wap and the explosive success of “Trap Queen.” Offering advice for the youth of Paterson, Danny emphasizes the power of authenticity and the importance of having champions who believe in your music. He delves into the differences between independent labels and majors, his talent-spotting strategies, and his dedication to staying tuned to the independent music scene. Beyond music, Danny speaks on his transition from “trap lord to landlord” as he invests in real estate and explores the role of faith in his life and success. Wrapping up, Danny reflects on the future of black unity, the impact of music on culture, and the latest plans for AMG, closing with a powerful message for the world.



    About Today’s Guest:

    Danny “Su” Griffin is a Paterson, New Jersey native, known for his incredible talent scouting and hit-producing prowess. Su is celebrated for discovering stars like Fetty Wap, whose debut album made history with four simultaneous Billboard Top 10 hits, and rap sensation Kodak Black. With a gifted ear for talent and sharp business acumen, Su's latest venture, American Music Group (AMG), is a full-service record label revolutionizing the industry. Join us as we delve into Su’s journey, his vision for AMG, and his knack for creating multi-million-dollar successes.



    Key Points from this Episode:

    • Danny’s young life in Paterson, New Jersey

    • How the tragic passing of his father led Danny into the music business

    • Danny’s advice for young kids in Paterson today

    • Discovering Fetty Wap

    • The success of Trap Queen

    • How Danny identifies talent

    • Staying connected to the music that's connecting with a wide audience in the independent space

    • Independent labels vs. major labels

    • The power of authenticity in the music industry

    • The importance of having someone championing your music

    • The business of music

    • From trap lord to landlord and investing in real estate

    • The relationship between faith and success for Danny

    • Thoughts on the future of black unity and the impact of music on culture

    • The current state of AMG and upcoming plans

    • Danny’s message for the world



    Mentioned on the Show:

    • Connect with Benny Pough on Instagram

    • Listen to more On Impact Episodes

    • Watch On Impact Podcast on YouTube

    • Connect with Danny “Su” Griffin on Instagram

    • American Music Group

    • 90Rackss

    • Chey

    Thank You!

    Thanks for tuning in to this episode of On Impact. If you found value in the conversation, don’t forget to subscribe, leave a review, and share it with others looking to level up their lives and careers. Stay connected for more impactful stories and insights with leaders, entrepreneurs, and innovators shaping the future. Follow us on social media for updates, and catch every episode wherever you listen to podcasts.
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    45 mins
  • On Impact Podcast 002: Sita Lewis

    On Impact Podcast 002: Sita Lewis
    Oct 27 2024

    Episode Summary:

    In this episode, Benny Pough sits down with Sita Lewis, award-winning television producer and creator of Mama Sita’s Miracle Butter Cream, to discuss her inspiring journey through the entertainment industry. Sita reflects on how her upbringing as the daughter of entertainment legend, Butch Lewis, set a high standard of excellence, leading to her early career at BET, where she learned on the job. The conversation covers the importance of faith, authenticity, and staying true to her values, including how her letter to Tupac in prison, guided by her faith principles left a lasting impact. Sita shares her journey to founding Mama Sita’s Miracle Butter Cream and emphasizes using her career as a platform for purpose, legacy, and never compromising her principles.

    About Today’s Guest:

    Sita Lewis is an award-winning television producer with an impressive career spanning live talk shows, lifestyle programs, and casting for some of television's biggest hits. She transitioned into culinary production, blending her passion for cooking with her career, and has worked alongside icons like Martha Stewart. Sita also competed on Season 11 of Food Network Star! Currently, as the President and Founder of Mama Sita’s Miracle Butter Cream, she leads a successful luxury skincare business, highlighting her expertise in all-natural skincare products.

    Key Points from this Episode:

    • Introduction of Sita Lewis

    • Discussion of Sita’s father, Butch Lewis, and his prolific career in entertainment

    • How Sita’s upbringing set a standard of excellence

    • How Sita and Benny met

    • Sita’s early career in the entertainment business at a television network

    • Learning on the job in her first big role at BET

    • Impact of faith and authenticity on Sita’s career

    • Reconciling promoting certain music content with upholding Christian values

    • The impact of Sita’s letter to Tupac in prison

    • Using your career as a platform to live out your purpose

    • Never compromising yourself and your values in your career

    • Meeting and working with Unladylike

    • Seeing value at present from being raised with old-school values

    • The origin of Mama Sita’s Miracle Butter Cream

    • How Sita is motivated and inspired

    • An earnest discussion on asking for help

    • Discussion on legacy and using your passion to elevate what you believe in



    Mentioned on the Show:

    • Connect with Benny Pough on Instagram

    • Listen to more On Impact Episodes

    • Watch On Impact Podcast on YouTube

    • Mama Sita’s Miracle Butter Cream

    • Bob Johnson

    • READY TO LIVE by Kevin Powell

    • Rich Dollaz

    • Harlem Children’s Zone

    • Follow @miraclebuttercream on Instagram

    • Follow @miraclebuttercream on Facebook

    • Follow @miraclebuttercream on TikTok

    Thanks for tuning in to this episode of On Impact. If you found value in the conversation, don’t forget to subscribe, leave a review, and share it with others looking to level up their life and careers. Stay connected for more impactful stories and insights with leaders, entrepreneurs, and innovators who are shaping the future. Follow us on social media for updates, and catch every episode wherever you listen to podcasts.
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    54 mins
  • On Impact Podcast 001: Freddy Cameron, Jr.

    On Impact Podcast 001: Freddy Cameron, Jr.
    Sep 22 2024
    Episode Summary: In the latest episode of On Impact, hosted by Benny Pough, Freddy Cameron, Jr., MBA, shares his fascinating journey and insights. He discusses his pivotal relationship with MC Hammer, which helped shape his early career, and his dual pursuits in retail and the music industry, highlighting the strategy of having "2 Plan As." Freddy explains his decision to choose retail over music, emphasizing the benefits of a stable career, and how he used his retail roles to discover and elevate new talent. He reflects on his success as a minority in various professional spaces and his career transitions from big box retail to thrift retail and eventually into the cannabis industry. Freddy delves into the evolution of cannabis from criminalization to legalization and the importance of social equity programs for minorities. He introduces "Cookies Corners," innovative retail options in cannabis spaces ahead of legalization, and discusses the varying rules for medical cannabis. Freddy also highlights the impact of dedicated leadership, the role of AI in retail, and the importance of authenticity when selecting products and celebrities for the Cookies brand. Looking ahead, he shares his future goals, passion projects, and advice for the next generation of leaders. This episode offers valuable insights and inspiration from Freddy Cameron’s multifaceted career. About Today’s Guest: Today’s guest, Freddy Cameron, is a seasoned retail leader with over 20 years of experience managing large-scale operations for companies like Costco, Sam's Club/Walmart, and cannabis giant Cookies. Known for his commitment to supporting minority and regional suppliers, Freddy has dedicated his career to creating opportunities for diverse entrepreneurs in big-box and small-format retail. He also serves as an advisor to Tiffany Haddish’s Diaspora Groceries and has shared his expertise as a Retail Expert on the CW Network’s "Hatched." As a retail expert and "Tastemaker for the Everyday Person," Freddy is dedicated to helping organizations and CPG entrepreneurs streamline their operations and achieve success. His passion for working with companies and suppliers with compelling stories allows him to use his expertise to enhance their missions and drive impactful results. Key Points from this Episode: Freddy’s relationship with MC Hammer Freddy’s connection with and start in the music business Building a career in retail while also pursuing a career in the music industry Discussion of 2 Plan As Deciding to pursue retail over music and weighing the benefits of building a career in retail over music Using retail roles as a vehicle for finding talent and elevating talent in retail spaces Being successful as the only minority in the room Moving from big box stores to thrift retail, to the cannabis space The evolution of cannabis from criminalized to legalized and social equity programs for minorities and people of color “Cookie’s Corners” Additional retail options with merchandise in cannabis spaces ahead of legalization Discussion on medical cannabis and the varying rules before recreational legalization The impact of a CEO who gives special care and attention to the products and mission of the company The use of AI in retail spaces and its usefulness in product recommendations Determining which products and celebrities become part of the Cookie’s brand based on authenticity and brand alignment Freddy’s future goals and passion projects Freddy’s recommendation and advice for the next generation of leaders Mentioned on the Show: Cookies MC Hammer Louis K. Burrell On Impact: Life, Leadership, and Betting On Yourself by Benny Pough CEO of Cookies, Berner It’s Your Time Business & Music Conference Crafting Global Brilliance: A Guide to Building a Brand from Scratch That Badu CoolKicks Hatched TV Series Connect with Freddy Cameron, Jr., MBA on Instagram Connect with Freddy Cameron on LinkedIn Connect with Benny Pough on Instagram Subscribe to Benny Pough on YouTube
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    53 mins

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