Episode Summary:

In this episode of On Impact, Benny Pough sits down with Danny "Su" Griffin, who shares his journey from a challenging upbringing in Paterson, New Jersey, to becoming a force in the music industry. Danny opens up about how the loss of his father propelled him into the business and reflects on his pivotal discovery of Fetty Wap and the explosive success of “Trap Queen.” Offering advice for the youth of Paterson, Danny emphasizes the power of authenticity and the importance of having champions who believe in your music. He delves into the differences between independent labels and majors, his talent-spotting strategies, and his dedication to staying tuned to the independent music scene. Beyond music, Danny speaks on his transition from “trap lord to landlord” as he invests in real estate and explores the role of faith in his life and success. Wrapping up, Danny reflects on the future of black unity, the impact of music on culture, and the latest plans for AMG, closing with a powerful message for the world.

About Today’s Guest:

Danny “Su” Griffin is a Paterson, New Jersey native, known for his incredible talent scouting and hit-producing prowess. Su is celebrated for discovering stars like Fetty Wap, whose debut album made history with four simultaneous Billboard Top 10 hits, and rap sensation Kodak Black. With a gifted ear for talent and sharp business acumen, Su's latest venture, American Music Group (AMG), is a full-service record label revolutionizing the industry. Join us as we delve into Su’s journey, his vision for AMG, and his knack for creating multi-million-dollar successes.

Key Points from this Episode:

• Danny’s young life in Paterson, New Jersey

• How the tragic passing of his father led Danny into the music business

• Danny’s advice for young kids in Paterson today

• Discovering Fetty Wap

• The success of Trap Queen

• How Danny identifies talent

• Staying connected to the music that's connecting with a wide audience in the independent space

• Independent labels vs. major labels

• The power of authenticity in the music industry

• The importance of having someone championing your music

• The business of music

• From trap lord to landlord and investing in real estate

• The relationship between faith and success for Danny

• Thoughts on the future of black unity and the impact of music on culture

• The current state of AMG and upcoming plans

• Danny’s message for the world

Mentioned on the Show:

• Connect with Benny Pough on Instagram

• Listen to more On Impact Episodes

• Watch On Impact Podcast on YouTube

• Connect with Danny “Su” Griffin on Instagram

• American Music Group

• 90Rackss

• Chey

Thank You!

Thanks for tuning in to this episode of On Impact. If you found value in the conversation, don’t forget to subscribe, leave a review, and share it with others looking to level up their lives and careers. Stay connected for more impactful stories and insights with leaders, entrepreneurs, and innovators shaping the future. Follow us on social media for updates, and catch every episode wherever you listen to podcasts.