• 20. Harvey Morton - Putting yourself forward
    Jul 16 2024

    Welcome back! This week, we're talking to Harvey Morton. Harvey is a freelancer who specialises in the entertainment industry, with a reputation for being a fantastic social media manager. He's adept and bright, honest and very inspiring to talk to. Lucky us! This episode's for you if you:

    • Struggle to put yourself 'out there' or apply for grants, competitions and wider press opportunities
    • Need to overcome confidence in yourself

    Harvey's story is incredibly inspiring, he's also a regular on the speaker circuit. For someone so young, Harvey has a wealth of experience of overcoming adversity. He's nailing his freelance business. Let's find out why:

    Let's Niche Upon A Star!

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    30 mins
  • 19. Phil Shorland - Finding your inspiration and voice
    Jul 8 2024

    Welcome back! This week is an episode I couldn't wait to share.

    We've got Phil Shorland, better known as Content with Phil, talking about the moment he decided to go freelance. That origin moment for Phil was an advert, with words so chilled, so friendly, it inspired him to leave teaching for good.

    Phil also talks about how he built a network online, lessons learned in the first year of freelancing and how he's continually improving and evolving what he does.
    This one's for you if you're interested in:

    • Avoiding social media burnout
    • Focusing on the services you love most
    • Finding inspiration and focusing on your true passion

    Let's Niche Upon A Star!

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    28 mins
  • 18. Giada Nizzoli - Getting clarity on what makes you unique
    Jun 19 2024

    Hello again! This week, the lovely Giada Nizzoli, of Crafty Copy, is on the podcast.
    Giada is a former generalist copywriter, who with the right support and a dose of confidence, pivoted her business into brand messaging. Giada started charging for things she enjoyed so much, she'd previously done them for free.

    This episode is for you if you're interested in:

    • Prioritising what you're best at
    • Charging for every part of your services
    • Finding the true value in your business

    "Change feels uncomfortable. Our brain does not like change. Our brain likes what's familiar and comfortable and all that."

    Let's Niche Upon A Star!


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    25 mins
  • 17. Ayo Abbas - Pick a niche and stick to it
    Jun 12 2024

    Welcome back, this week we're talking to Ayo Abbas. Ayo is a built environment specialist, with a marketing agency that works with a very particular target audience.
    She talks about how she set up her business, worked on making a name for herself within a niche, and how to thrive in a more 'traditional' sector.
    This episode is for you if you're interested in:

    • Being strategic about how you grow your business
    • Choosing a vertical that inspires you, and sticking to it
    • Deciding carefully who to work with, and saying no when you need to

    Ayo's advice for everyone is simply, get going! She honed her skills in a variety of sectors, but once she set up her own business there was no stopping her.
    Let's Niche Upon A Star!

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    27 mins
  • 16. Mark Masters - Routine, practice and community growth
    Jun 4 2024

    Hello again! This week we've got Mark Masters, founder of You Are The Media. Mark's enthusiasm, willingness to try anything and all-round inclusive spirit is infectious. He's a ball of energy, telling the story of how he spent 10 years growing a newsletter into a giant freelancer community.

    This episode is great if you want to:

    • Learn how deliberate practice can lead to rapid growth
    • Understand how mistakes and pitfalls often help you create a business
    • Build a community of like-minded creatives

    Mark hates hierarchies and uses 'we' or 'you' more often than 'I', because he's all about bringing everyone with him.

    Let's Niche Upon A Star!

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    24 mins
  • 15. Robin Waite - Getting 1500 leads from a single partnership
    May 28 2024

    Welcome back to Niche Upon A Star!
    Let's get bonkers. This week it's Fearless Business coach Robin Waite.

    Robin is a super-successful business coach who achieves mind-boggling results. He's number one on Google for 'business coach,' he runs a six-figure business and has another six-figure side hustle.

    Before you think 'Wait a minute, this all sounds a bit hustle-bro for me, mate' remember that Robin is a dad, a freelancer who suffers from anxiety and is a lovely person underneath all the mega deals. I've known him for a few years and wanted to see how he was doing, and boy has he been busy. This episode is about:

    • How one podcast appearance earned Robin over 1500 leads and £160k
    • Toxic productivity, and how to avoid it
    • Why his attitude to marketing has shifted recently
    • Strategic partnerships, and why they matter

    Let's Niche Upon A Star!

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    26 mins
  • 14. Emmelie Coulson - Fear and putting your prices up
    May 13 2024

    Welcome back to Niche Upon A Star!

    This week we've got the lovely brand designer and illustrator, Emmelie Coulson.

    Emmelie is known for her bright, bold designs, all-singing social media presence and sold-out networking events in Glasgow.

    But behind all this marvellous confidence, is a person who has to work hard to overcome imposter syndrome and anxiety. Me too, pal.

    This episode is one for the introverts among us. Emmelie talks about:

    - Self-confidence and self-belief
    - Charging the right price, even when it's scary
    - Overcoming imposter syndrome


    Whether you're a newbie or a battle-worn freelance expert, this episode will tug at your heart strings. I dare you to listen to it and not shout 'you can do it, Emmelie!'

    Let's Niche Upon A Star!

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    21 mins
  • 13. Jo Watson - Dealing with trolls and bumps in the road
    Apr 30 2024

    It's Jo Watson, everyone! Another one of my heroes ticked off.

    Jo is known for her pithy tone of voice, she's a hilarious copywriter with a big online following. And this episode didn't disappoint:

    Dealing with trolls
    Jo goes into depth on how she's tackling internet criticism, and (like Jo would do) she's turning it into gold. Her clever replies are winning her:
    - Fans who admire her standpoint
    - Clients who like her sense of humour
    And as a mum, she's standing up for women everywhere. What a legend.

    Dealing with bumps in the road
    Jo also talks about how life recently dealt her some tough cards. She's candid about how she handled it, how she overcame the difficulties of time off for sickness and family matters, and what she's doing now.

    An episode for everyone, especially the feminists amongst us. Let's Niche Upon A Star!

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    35 mins