• 17. Ayo Abbas - Pick a niche and stick to it

  • Jun 12 2024
  • Length: 27 mins
  • Podcast

17. Ayo Abbas - Pick a niche and stick to it

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  • Summary

  • Welcome back, this week we're talking to Ayo Abbas. Ayo is a built environment specialist, with a marketing agency that works with a very particular target audience.
    She talks about how she set up her business, worked on making a name for herself within a niche, and how to thrive in a more 'traditional' sector.
    This episode is for you if you're interested in:

    • Being strategic about how you grow your business
    • Choosing a vertical that inspires you, and sticking to it
    • Deciding carefully who to work with, and saying no when you need to

    Ayo's advice for everyone is simply, get going! She honed her skills in a variety of sectors, but once she set up her own business there was no stopping her.
    Let's Niche Upon A Star!
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