Founded in 1986, New Vision is a prominent publisher based in Uganda, recognised for its comprehensive coverage of news, current affairs, and culture. With a strong history, it's a trusted source for in-depth reporting on politics, economics, and social issues. Through newspapers and digital platforms, New Vision significantly contributes to local and regional understanding of events, playing an essential role in fostering informed conversations.

In this episode, FT Strategies' Interim Managing Director, Aled John is joined by Barbara Kaija, Editor-in-Chief at New Vision, and Eero Korhonen, Head of News and Publisher Partnerships for EMEA at Google, to discuss New Vision's transition to a digital revenue model.

New Vision participated in the Google News Initiative and FT Strategies Digital Revenue Launchpad programme in 2022. The programme is designed to guide publishers in their early stages of defining and developing a reader revenue model with 1:1 support at every step of the way from discovery to actual testing.

The FT newsroom is not involved in its production. The Google News Initiative and FT Strategies are not involved in New Vision's editorial strategy and do not endorse any of New Vision's news coverage or other editorial content.

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