Daily Maverick is a trailblazing South African news publication with a reputation for investigative journalism. Its audience grew significantly after it began publishing the Gupta Leaks in 2017, a series of investigations that revealed the extent to which the wealthy Gupta family influenced the then-Zuma government. In this episode, FT Strategies' Director Aled John is joined by and Daily Mavericks' Operations Manager Katherine Kotze and Audience Development Manager Alet Law, and Global Lead and Co-founder of Google Insights tools Valentin Cornez, to discuss how Daily Maverick maintained the spike in traffic it experienced during the pandemic and how they then went on to double that audience.

Daily Maverick participated in the Google News Initiative and FT Strategies Data and Insights launchpad, a programme designed to accelerate data capabilities and solve real business problems. We speak about the impact this had on their business and some of the key outcomes from the experience, particularly around the transformation of their newsletter as an essential touchpoint to users becoming a subscriber.

The FT newsroom is not involved in its production.

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Der Spiegel is one of Germany’s largest and most influential news magazines with a weekly circulation of over one million. The publication is known for its investigative journalism and revealing political misconduct and scandals, including the Spiegel scandal in 1962 and the Flick affair in the 1980s. In this episode, FT Strategies' Managing Director Tara Lajumoke is joined by Der Spiegel's Managing Editor, Strategy & Operations Philipp Lowe, Senior Manager, Testing & Growth Valentin Espagné and Head of Innovation at Google News Initiative Ludovic Blecher, to discuss Der Spiegel’s growth strategy over the last few years and the key role that subscriptions have played. 

Der Spiegel participated in the Google News Initiative and FT Strategies Subscriptions Academy, an intensive eight-month programme designed to help publishers define an ambitious vision for their digital subscription business and build the engine to get them there. We speak about the impact this had on their business and some of the key outcomes from the experience, particularly around how Der Spiegel advanced its subscription strategy.

The FT newsroom is not involved in its production.

Visit our website: www.ftstrategies.com

Follow us on social media:

LinkedIn: www.linkedin.com/company/ftstrategies

Twitter: Twitter: https://twitter.com/FtStrategies

Hosted on Acast. See acast.com/privacy for more information.

Expresso is a prominent Portuguese publisher known for its influential newspaper and digital platforms. Established in 1973, Expresso has emerged as one of the leading media outlets in Portugal, delivering news, analysis, and opinion on various topics to a wide readership. In this episode, FT Strategies' Managing Director Tara Lajumoke is joined by David Dinis, Associate Director at Expresso and Ana Rocha de Paiva, Manager, News Ecosystem and Innovation Programs at Google to discuss Expresso's audience diversity strategy.

Expresso participated in the Google News Initiative and FT Strategies Audience Diversity Academy, an ambitious five-month programme aimed at helping publishers attract new audiences while building an internal culture that prioritises diversity.

The FT newsroom is not involved in its production.

Visit our website: www.ftstrategies.com

Follow us on social media:

LinkedIn: www.linkedin.com/company/ftstrategies

Twitter: Twitter: https://twitter.com/FtStrategies

Hosted on Acast. See acast.com/privacy for more information.