• Multi-Cultural Marketing is Marketing with Suzie Bao

  • Jun 3 2024
  • Length: 1 hr and 4 mins
  • Podcast

Multi-Cultural Marketing is Marketing with Suzie Bao

Listen for free

View show details

  • Summary

  • Suzie Bao, IW Group's new VP Account Director for McDonald's stopped by the Bad Pod to talk about...

    • Joy work; engaging career growth and creativity with a focus on multicultural representation
    • Lessons on finding mentorship early and often; the courage it takes to embrace people willing to tell you what you are bad at
    • Accelerating and championing Asians in Advertising, a non profit organization dedicated to elevating traditionally overlooked voices and faces.
    • Superpower: being a “fixer” and “client whisperer” — someone who packages an idea in a way that will get it across the finish line
    • “It’s so nice to not be the only. I collaborate with clients that want to be a cultural icon.”
    • Virtually every brand wants to capture the Gen Z audience. To them, multicultural marketing IS marketing.
    • Learning by osmosis: "I know how to be an Account person. I’m NOT a strategist, so how can I become more strategist? I hang out with Strategists. I'm NOT a creative, so I hang out with creatives. I rather be around what I cannot do for a living."
    • “Account is a thankless role and people often don’t fully appreciate it until I leave”


    Find us us on Twitter, Instagram, and at The Bad Podcast dot com
    Show More Show Less
Marketing Career Success Economics Personal Success
Show More Show Less

What listeners say about Multi-Cultural Marketing is Marketing with Suzie Bao

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.