Movers & Shakers, a Podcast by Porch Group Media

By: Porch Group Media
  • Summary

  • Movers and Shakers, hosted by Larisa Bedgood, Head of Marketing at Porch Group Media, is a thought leadership podcast that explores all facets of the latest marketing trends, strategies, and tactics centered around reaching your target audience and driving customer acquisition.

    © 2024 Movers & Shakers, a Podcast by Porch Group Media
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Episodes
  • AI in Marketing: Visla Video Creation + 5 AI Marketing Tools to Boost Your Efficiency
    Jun 21 2024

    It’s no secret – AI is helping marketers improve efficiency and enhance creativity. With the abundance of AI tools on the market, teams have many options to choose from to help produce high-quality campaigns that drive meaningful results.

    But, with a new AI tool launching every week, it can be hard to keep up and find AI solutions that work best for your needs. In this podcast, the PGM team will share the AI tools they use to simplify their marketing on a budget.

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    29 mins
  • Secrets to Success: Leading with Customer-Centric Marketing
    Jun 14 2024

    Learn from Sherehan Ross, a 3x Global CMO, as she shares her experience and insights on creating robust customer-centric marketing strategies from the ground up for brands across the globe.

    In this podcast, she will share her strategies for leveraging data-driven tactics, defining your audience, and implementing infrastructure to position you for success in today’s marketplace.

    Key Topics:

    • How to put the customer at the center of your marketing strategies
    • How to leverage data-driven insights to optimize product-market fit
    • Tips on executing targeted campaigns to increase customer engagement
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    27 mins
  • AI in Marketing: How to Simplify Your Video Marketing Strategy
    Jun 14 2024

    In marketing, your to-do list is never-ending. As a result, the technological boom of AI tools has been a welcome shift in the marketing landscape, helping you get more work done, much faster.

    Many tasks that used to take days can now be automated with AI, helping speed up workflows and maximize your marketing team’s efficiency.

    Karlie Welch, Director of Marketing Operations for SuperDupe and Attention Grabbers, joins the PGM team to share tips on using AI tools to simplify your video marketing strategy.

    In this podcast, you’ll learn how to:

    • Streamline the video editing process with Submagic
    • Automatically insert b-roll footage, trim silences, and add emojis
    • Create a digital avatar version of yourself using SuperDupe
    • Use AI to generate your video content in various languages
    • Customize scripts and audio tones with ease
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    31 mins

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