Episodes

  • Cate Luzio of Luminary - Walking It Off

    Cate Luzio of Luminary - Walking It Off
    Jun 3 2020
    For Cate Luzio, founder and CEO of Luminary, a collaborative hub and co-working space for professional women centered around learning, gathering and connecting, what keeps her going is the mindset she learned from her father: “just walk it off.” Cate had a successful career in international banking and at one point was told to slow down because it made her colleagues look bad. Cate wanted to make a bigger and broader impact, which led her to write the business plan for Luminary and launch this unique space for women. After just one year, Luminary has grown by more than 600 members plus some 30 corporate members and pivoted to digital membership during the quarantine without missing a beat. Cate joins scaling coach Julia Pimsleur to share her journey, including: how she learned that, as an entrepreneur, you have to run your own race; why her experience with IVF inspired a determination to have an impact and, ultimately, led to creating Luminary; and, how having parents who were an FBI agent and a teacher made Cate who she is today. See omnystudio.com/policies/listener for privacy information.
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    39 mins
  • Ashley Kalinauskas of Torigen - The Startup That Saves Pets

    Ashley Kalinauskas of Torigen - The Startup That Saves Pets
    May 14 2020
    Ashley Kalinauskas is founder and CEO of Torigen, a company focused on providing personalized cancer immunotherapies — for pets. She is also on the Forbes 30 Under 30 list. She turned down a huge job opportunity after grad school in order to pursue building her own company, and she never looked back. And, when possible investors questioned her as CEO, she took stock of the situation -- and found new investors. Ashley joins Julia Pimsleur to share her story, including what it's been like for Ashley to hold her own when she is often the youngest in the room, and the only woman; the three important words to create a productive mindset that are written on the wall of her office; what it was like to wake up on the day Ashley knew she was going to insist to investors she would be the CEO of the company she founded; and, what Ashley learned from two coyotes when she was on one of the most important calls of her professional life. See omnystudio.com/policies/listener for privacy information.
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    51 mins
  • Caroline and Isabel Bercaw of Da Bomb Bath Fizzers - Sisterpreneur Success

    Caroline and Isabel Bercaw of Da Bomb Bath Fizzers - Sisterpreneur Success
    Apr 17 2020
    Isabel and Caroline Bercaw started Da Bomb Bath Fizzers after experimenting with scents and bath products at their own home in Minnesota. They were 10 and 11 years old. A year later they sold out on their first day at an art fair, and got their first order from a local salon. Not long after, they were approached by Target for a national distribution deal. It takes a strong mindset to make a business succeed and still have to take your finals. For Isabel and Caroline, the mindset was a mixture of curiosity, tenacity, and amazing family support. Now, they are 17 and 19, and Da Bomb is 5 years old with $20M in annual revenue (see their feature in Entrepreneur Magazine at https://www.entrepreneur.com/article/337846). The whole family is involved and they have big plans for international expansion. Isabel and Caroline join Julia Pimsleur to share their journey, including how a local salon owner gave them their first vote of confidence as a business; the moment their grandmother came to the rescue after their first website failed expectations; what happened in the period they called "The Dark Ages" when they lived among bath bombs everywhere; why the sound of a tape gun still gives them chills; and, what the sisters have already learned about self-care and pacing themselves. See omnystudio.com/policies/listener for privacy information.
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    30 mins
  • Marketing Maverick David Meerman Scott - Turning Fans into Customers and Customers into Fans

    Marketing Maverick David Meerman Scott - Turning Fans into Customers and Customers into Fans
    Apr 1 2020
    Author, entrepreneur, speaker, and "Deadhead" David Meerman Scott, is a leading thinker in online marketing. His eleventh book "Fanocracy" shows how returning to true human connection is the key to growing a business. In "Fanocracy", written with his daughter, he asserts that attracting fans (not followers), is the way brands need to build their businesses for the 21st Century. David joins scaling coach Julia Pimsleur  to discuss the concept of fanocracy, along with his journey, including: how a sticker on his laptop led to David joining a business that has had remarkable success; how you can use the neuroscience of personal space to your advantage in business; the techniques David uses to stay centered and healthy; and, how being a Grateful Dead and NASA "superfan" has played an important role in the concepts that led David to write "Fanocracy". See omnystudio.com/policies/listener for privacy information.
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    42 mins
  • Corporate Social Responsibility Expert Susan McPherson - A Force for Good

    Corporate Social Responsibility Expert Susan McPherson - A Force for Good
    Mar 21 2020
    “Nothing is a prison sentence” . When something doesn’t work, you can always make a new choice. That was advice McPherson heard from her father, and it has stayed with her.  Susan is an angel investor, serial connector, and founder of McPherson Strategies (a corporate social responsibility firm working at the intersection of branding and social good). On a trip to Afghanistan with other women who wanted to make a difference, Susan saw, first-hand, that business could be a force for good. Today, her company has entered its seventh year and she just returned from Antarctica where she saw climate change up close and discovered the soothing effect of penguins. Susan shares her journey with Julia Pimsleur, including: why corporate social responsibility is no longer a "nice to have" and how Susan was a pioneer in creating value at the cross section of business and social good; how dogs are a tonic for the soul and offer a daily mindset boost; why fighting loneliness is like battling cigarette addiction; and, what writing her book has taught her about making real connections in the workplace. See omnystudio.com/policies/listener for privacy information.
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    39 mins
  • Rachel Renock of Wethos - Team Dynamic

    Rachel Renock of Wethos - Team Dynamic
    Mar 11 2020
    It takes real guts to quit what, for many, would be a dream job at just 25 years old, and start your own company. It takes even bigger guts to admit that your business will fail unless you do something drastic, and then find a way to entirely reimagine the business. Rachel Renock did both of those things She is the co-founder of WETHOS, a VC backed company which curates branding and marketing teams for companies all over the country. She has stayed true to one of her mantras: just keep moving. By embracing change Rachel led WETHOS from the brink of failure to a thriving and growing industry disruptor (solution) that has placed nearly 140 creative teams in the last 18 months. Rachel shares her journey with Julia Pimsleur, including: how Rachel and her team corrected the key thing that nearly brought the business to an end; why getting paralyzed in the face of challenge is crucial to avoid; the practices Rachel uses to clear her head; the mindset shifts she adopted that improved her success with investors; and, the concept of compounded learning. See omnystudio.com/policies/listener for privacy information.
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    46 mins
  • Inventor and Media Personality Raquel Graham of Roq Innovation - The Belief That You Must

    Inventor and Media Personality Raquel Graham of Roq Innovation - The Belief That You Must
    Mar 6 2020
    Raquel Graham makes things happen. She's a problem-solver, an investor, and creative entrepreneur. During a polar vortex in Chicago, she couldn't get her kids to put on their scarves even with the sub-zero weather, inspiring her to invent a new kind of scarf that's grown to a multi million dollar business that's been featured on the Home Shopping Network. She later added a beanie with an LED light for bikers and runners at night, and has more problem-solving products on the way. But right as her business was taking off she found herself in the hospital with a lung infection that no doctor could diagnose. Ultimately she suffered a stroke and had a near-death experience that forever changed her. She spent months recovering and even had to relearn to walk. Raquel's powerful mindset helped her to will herself out of the hospital bed, onto the airwaves with HSN, into a licensing deal with 40 NCAA colleges, in Oprah magazine, and selling countless units of her amazing products, all in just five years. Raquel shares her journey with Julia Pimsleur including: how a Brene Brown book, and the desire to be home with her new baby, inspired Raquel to start her own business and jump from the sidelines into the arena; why Raquel had to battle doctors to be believed that she was seriously ill; why she never told HSN about her near-death experience; her challenges in growing her business to the next level; and why Raquel’s health saved her, at the very moment it failed her. See omnystudio.com/policies/listener for privacy information.
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    49 mins
  • Be-Do-Have

    Be-Do-Have
    Feb 19 2020
    How do you achieve a high-level goal that seems to be so clearly out of reach? To help you push past the limiting belief that you might not be "enough", mindset expert and scaling coach Julia Pimsleur teaches one of the most powerful mindset best-practices: BE-DO-HAVE. See omnystudio.com/policies/listener for privacy information.
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    16 mins