Melissa Etherton is a trained transformational facilitator, feminine empowered business coach, and a love-based marketing strategist. She’s been working with businesses online since 2013 and specializes in creating evergreen systems, automation, workflows, integrations, and leveraging minimalist tech & team to build a business that supports your lifestyle. Melissa is a highly skilled professional who empowers conscious and self-actualizing entrepreneurs to achieve their full potential. She leverages her expertise by connecting individuals with their life purpose and using that as a catalyst to fuel accelerated business growth. Through her unique approach, Melissa expands and deepens clients' vision, bringing it to the level of complete embodiment. Her dedication and vast knowledge and experience in the field make her an incredible asset to any entrepreneur seeking to enhance their personal and professional growth. In this episode, Natalie and Melissa discuss:Why should we invest in automation and content assistance?How misalignment causes burnoutHow to automate and simplify your business processesMaintaining authenticity in a new world of AI-generated contentCreating an evergreen funnelTime-saving tools and ideasThe thing that contributes most to your business Key Takeaways: Building a business where you must be there every day doesn't make sense if your goal is to have more time and energy freedom. Begin to leverage technology and automate your business. By doing so, you reduce the time it takes to come up with ideas, and you can create a business that supports your lifestyle and is unique to you.It's true that there is no wrong way to do business, but when you don't align what you do with what you're really after, you're going to become dissatisfied with your work, burnt out, and unfulfilled. Make time for self-checking in and asking yourself: am I aligned with my goals, what I want to do, and the type of life I want?Make use of AI-generated content to spark ideas and get past writer's block, but remember to always fact-check when using AI tools for research, always be specific when sending out your queries, and don’t offload your whole content writing to AI tools.Keep your writing's personality and voice intact despite the benefits of AI tools in generating content. Never ever cut and paste generated content and publish it as your own, and don't shy away from being your own editor. It's not the length or terms that determine if people will finish reading your post, it's whether or not there is no fluff and whether or not you are creating a transformation for them.Look at the big vision of what you want in your business, and then break it down into smaller components so that you know what tech you can use to help automate as much of that as possible. It comes down to what is important to you and what you want to use to do business your way.You can use a variety of tools to make your business easier, but as you review these tools and try out their free trials, it is important to reflect on your own needs and use them as much as possible so that you can decide whether you need the tool in your business or not.Practice getting centered, grounded, and connected to what provides meaning to your soul. What contributes most to your business is not the doing, but the being. "Your tools and your tech can be like your VAs if you build it the right way." – Melissa Etherton Gift: https://melissaetherton.com/evolvingentrepreneur/ Connect with Melissa:Website: https://melissaetherton.com/Facebook: https://www.facebook.com/sacredbusinesscreatrixPinterest: https://www.pinterest.com/melissa_etherton/Instagram: https://www.instagram.com/melissa.etherton/YouTube: https://www.youtube.com/channel/UCghQWUJeFUw36z1Su-UwH7g Connect with Natalie:Website: www.ionmarketingltd.comLinkedIn: https://www.linkedin.com/in/nataliealcantaraionmarketing/Instagram: http://instagram.com/natalieionmarketingFacebook: https://www.facebook.com/ionmarketingltd Show Notes by Podcastologist: Angelica RaycoAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
