Episodes

  • Tales of Economic Fear, TAM, Twitch and Smart Glasses!
    Feb 21 2025

    In this Marketing Over Coffee:
    Don't take our investment or legal advice, and don't burn your eye out on Kickstarter

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Chris back from Canada

    Warren Buffet getting out of VOO

    Survey on GenAI use cases in Marketing

    8:20 - 9:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    What's a better version of TAM, SAM, SOM? Go with Deep Research instead

    AI for SEO? You don't need it, here's the 4 things you need to do

    Twitch Earners vs. Followers

    Don't share a Loom with me

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Oculus, Meta Glasses, Halliday Glasses on Kickstarter, StickTite reading lenses

    Tomorrow and Tomorrow and Tomorrow by Gabrielle Zevin

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    Our theme song is Mellow G by Fonkmasters

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    22 mins
  • Andrea Caldwell on The 7 Habits of Highly Effective People
    Feb 14 2025

    In this Marketing Over Coffee:
    The greatest book on personal productivity continues to educate and change lives.

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Andrea's path to FranklinCovey: Master’s in Market Research, Ford, Grainger

    The operating system of working to get private victories, which can then lead to public victories

    The 7 grouped as 3-3-1

    Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Starting with your character, integrity, and skills

    Independance is not the finish line, we keep moving to interdependance

    The role of trust

    See - Do - Get

    Addressing generational differences with the habits

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Updated for the modern workplace

    The FranklinCovey Impact Platform

    FranklinCovey.com to learn more

    Essentialism by Greg McKeown

    Andrea on LinkedIn

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    Our theme song is Mellow G by Fonkmasters

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    26 mins
  • Uncertainty of Tariffs, AI Inbound, RCS, Subwoofers and More
    Feb 7 2025

    In this Marketing Over Coffee:
    Uncertainty of Tariffs, AI Inbound, RCS, Subwoofers and More

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    How to handle uncertainty in the marketplace

    Using Gen AI to improve your business continuity plan

    Optimizing for AI search and agents? Creating an llms.txt?

    Install a screen reader to see if you are AI Agent compliant

    7:52 - 8:34 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Measuring AI Inbound in Google Analytics

    Unpaid organic destroyed by AI Overviews

    Rich Communication Services (RCS) is now supported with iOS 18

    New course, new frameworks!

    Google Search Trends for Restaurants from Search Engine Land

    15:16 - 16:58 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Strategic Marketing by Jon-Mikel Bailey

    The PRISM Framework

    Derek said give Ginger and Soy Sauce a shot in your scrambled eggs after hearing from Phyllis at Pete & Gerry's

    New Rodes, The Fives with the R-100SW, and a WiiM Mini

    Trickle Charging Car Batteries

    Black Box of Doom by Jason Pargin, Section 31

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    Our theme song is Mellow G by Fonkmasters

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    26 mins
  • The Outside Story of Eggs from CMO Phyllis Rothschild!
    Jan 31 2025

    In this Marketing Over Coffee:
    Phyllis gives us the tour of the industry and Pete & Gerry's

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Starting in consulting and then going in-house to lead branding

    Working with a purpose-based, mission-backed brand

    300 family farms nationwide - a million eggs a day

    Pete & Gerry's also includes the Nellie's brand of both eggs and butter

    Caged vs. Cage Free vs. Free Range vs. Pasture Raised

    9:02 - 9:51 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Some states have gone as far as outlawing caged eggs

    The challenge of educating grocery shoppers

    Monitoring the customer experience

    Follow Pete & Gerry's on Instagram!

    20:36 - 22:20 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Why avian flu is so devastating to caged hen factories

    Balancing biodiversity with product consistency

    B Corp Certified

    Nature's Protein Bar

    The consumer trend of rise of choosing the single ingredient

    Cottage cheese in scrambled eggs BEFORE cooking

    Pete & Gerry's and Nellie's Recipies

    Jammy Eggs

    Phyllis on LinkedIn

    Book Reccos: The Myth of the Nice Girl and Building Strong Brands

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    Our theme song is Mellow G by Fonkmasters

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    39 mins
  • National Data Privacy, TikTok You Don't Stop, and Deep Seek
    Jan 24 2025

    In this Marketing Over Coffee:
    Now with Less Spying!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    TikTok is gone. It's back!

    137 of Earth’s 194 countries have national data privacy laws. The US is not one of them.

    Why governments don't have to spy on people anymore

    Using AI to learn the impact of legislation

    Solid article on Apple's Intelligent Tracking Protection

    7:35 - 8:15 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Tom Webster inducted into the Podcast Hall of Fame - hear about his latest book

    Deep Seek - sustainable AI?

    Making the Golf Cart Smart

    How am I running out of lightning cables? Anker Power Brick

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    Our theme song is Mellow G by Fonkmasters

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    22 mins
  • Crayola Creativity Week 2025!
    Jan 17 2025

    In this Marketing Over Coffee:
    Victoria Lozano, EVP Marketing at Crayola, talks with us about the power of creativity for kids!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Leading at the big brands - coming out of NYU Stearn and going to Pfizer, Cadbury and then Crayola

    Driving the brand, and growing the business

    Child creativity as a life skill

    The brand revolving around products, experiences, and content

    Creativity Week! Reaching 8.5 million children, over 100 countries, in their 4th year! (Sign up here!)

    Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Running the program via email to eliminate all the logistical headaches

    Matthew McConaughey, Jennifer Aniston, Mo Willems and more

    Research on the relationship between creativity and confidence

    Adaptive learning supplies so everyone can develop creativity

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Inside Out 2

    Victoria on LinkedIn

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    Our theme song is Mellow G by Fonkmasters

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    26 mins
  • Marketing Trends, Consumer Electronics, and Reddit Brand Safety?
    Jan 10 2025

    In this Marketing Over Coffee:
    Now with more Future!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    2025 Marketing and AI Trends (Ann Says Oxford Comma is IN)

    Go where the people are... but don't build on somebody else's land

    Reddit Pro Trends and AMA Ads, Brand Safety

    Set up a GA Exploration to track AI inbounds

    8:02 - 8:46 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Gemini Real Time - Gemini fixes Chris' furnace

    Hot stuff out of CES!

    Tom's Guide shows off the Rollable Laptop

    Engadget - LG recently appointed as its new Chief Being will.i.am Officer check out the new will.i.am-infused xboom speakers with built-in boom, boom and pow.

    Smart Glasses, Segway E Bike

    nVidia Digits

    E-Paper portraits for art

    MagSafe Bluetooth Controller for your phone

    Switch 2?

    Anker Beach Umbrella - no price yet

    16:33 - 18:16 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Home Theater Update - Anker 4K SE, Sheetrock and Paint, Apple TV app vs. Paramount App?

    Wicked

    Klipsch One and Fives

    Bone Conduction Headphones

    Elliptical Machine

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    Our theme song is Mellow G by Fonkmasters

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    26 mins
  • The Future of Lead Collection with Eric Lindroos of Mobly
    Jan 2 2025

    In this Marketing Over Coffee:
    Mobly has completely reimagined lead collection and retrieval, Eric Lindroos gives us the inside story!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Going beyond badge swipes, QR Codes, and NFC

    Eric starting as a kindergarten teacher crossing to sales, and getting to Mobly from Gong.io via Ireland!

    8:22 - 9:07 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    It's event agnostic - once you are a customer you can use it for everything

    Tagging at scan allows you to customize the follow up path

    Breaking you free from booth sponsorship as the only option to get access to contact info

    The Enrichment Waterfall - running through 22 different data providers as part of the scan

    19:27 - 21:11 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    What comes next to drive speed to lead?

    The same system covers loyalty programs, dinners, helicopter rides, golf tournaments, all types of on-sites

    Think and Grow Rich by Napoleon Hill, Signs by Laura Lynn Jackson

    Wicked!

    Eric on Linkedin

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    Our theme song is Mellow G by Fonkmasters

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    32 mins