Curious about to navigate a sales downtown in industrial manufacturing? In this episode of MakingSparks, Casey Voelker and Matthew Nix dive into the power of leveraging CRM systems like Pipedrive to drive business growth. They share their journey of customizing Pipedrive to fit their needs.

The hosts also discuss the challenges of navigating economic downturns, offering practical advice on keeping teams engaged and business development efforts strong during slow times. If you're looking for actionable insights on data-driven strategies and maintaining momentum in tough markets, this episode is for you!

Breakdown of the Episode:

[0:00] Introduction: Data-driven strategies in business
[2:15] The role of Pipedrive in CRM and customizations
[7:20] Facing economic downturns and mindset shifts
[9:35] Captivated Content’s recovery from tough months
[12:05] The importance of maintaining customer relationships
[15:30] Real-world examples of sales cycles and follow-ups
[18:50] Adapting strategies during slower business periods
[22:10] Balancing cost control and revenue generation
[25:40] Leadership focus: Shifting gears and leading through challenges
[30:00] Closing remarks and a dad joke by Casey Voelker

Resources Mentioned:

• ProFab Alliance
• Pipedrive
• Monday.Com
• Captivated Content

Did you know that the way you're marketing right now could be your secret weapon for massive growth? In this eye-opening episode of MakingSparks, we dive deep with Alissa Paik, an expert in leveraging existing marketing efforts combined with new opportunities to improve your brand perception and marketing results. Alissa shares invaluable insights on why doubling down on your current strategies might be the key to unlocking your brand's full potential.

Join Casey Voelker, Matthew Nix, and Alissa Paik as they explore real-world examples and actionable tips that can transform your approach to marketing. Whether you're an entrepreneur, marketer, or simply curious about optimizing your efforts, this episode is packed with knowledge that could redefine your strategy.

There are over 1 billion users on LinkedIn worldwide, 200 million of which are in the United States. Manufacturing is one of the largest industry segments represented on LinkedIn. Interestingly, LinkedIn is rewarding people who create content and share it on their platform. Why? It’s simple—they need more content.

It’s time for manufacturing and fabrication businesses to take advantage of these facts. But how? In this episode of MakingSparks, Preston Hadley—the President & Founder of Envision Automation & Controls—shares how his content strategy on LinkedIn not only grew his following but transformed his business.

– Matthew Nix

• [3:11] Preston’s background in the industry
• [2:05] Achieve on-time delivery with ProShop
• [2:52] Envision Automation & Controls
• [6:02] Learn more about ProFab Alliance
• [6:45] Casey’s dad joke
• [8:10] Growing a LinkedIn presence
• [13:50] Finding a balance with content
• [19:43] Graduate to NetSuite by Oracle
• [26:59] How to write on LinkedIn
• [30:03] Getting started on LinkedIn

• Connect with Preston Hadley on LinkedIn
• Envision Automation & Controls

• www.MakingChips.com
• On Facebook
• On LinkedIn
• On Instagram
• On Twitter
• On YouTube