Episodes

  • The Hard Truth About Pricing Your Work
    Mar 25 2026

    In this episode, hosts Matthew and Casey sit down with Codie Aljets, owner and artist behind Sage Country Customs, to talk about the realities of building a business around custom metal art.

    Codie shares how he turned his passion for high-detail metal artwork into a full-time career, the lessons he's learned about pricing creative work, and why relationships, storytelling, and value matter just as much as the craftsmanship itself. From navigating the business side of being an artist to building meaningful pieces that clients will treasure for generations, this conversation dives deep into what it really takes to succeed in the metal art world.

    In this episode, you'll learn:

    • The hard truth about pricing your work and valuing your time

    • Why many artists and fabricators undervalue what they create

    • How personal relationships drive high-end custom work

    • The role of storytelling and meaning in custom metal art

    • Why word-of-mouth and real-world events often outperform social media

    • How philanthropy and community involvement can grow your brand

    • Why the metal art community is one of the most supportive in the industry

    Timestamps:
    00:01:05 – Introduction to Codie Aljets and Sage Country Customs
    00:02:02 – Building a business around high-detail custom metal art
    00:05:23 – Why Codie focuses only on art instead of general fabrication
    00:08:03 – The business side of being a welding artist
    00:09:55 – Building relationships with clients through in-person events
    00:12:57 – Using art and philanthropy to give back to the community
    00:16:04 – The hard truth about valuing your work and pricing your art
    00:20:03 – Creating custom pieces that tell a client's story
    00:24:59 – Turning the delivery of art into a full experience for clients
    00:31:46 – The supportive community among metal artists and creators
    00:38:31 – Advice for artists building a career in custom metalwork

    Resources:
    Sage Country Customs (Codie Aljets): https://www.sagecountrycustoms.com/
    Follow Codie Aljets on Instagram: https://www.instagram.com/sagecountrycustoms/

    Lights Out Podcast by Making Chips: https://makingchips.com/show/lights-out/
    Buy the Numbers Podcast by Making Chips: https://makingchips.com/show/buy-the-numbers/

    If you're a fabricator, artist, or shop owner trying to build something meaningful with your work, this episode will challenge how you think about value, pricing, and the business behind creativity.

    Let's keep making sparks. 🔥

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    41 mins
  • What Modern Fabricators Can Learn from Blacksmiths
    Mar 11 2026

    🔥 Welcome to Making Sparks, the podcast where we ignite your passion for metal fabrication and fuel your business success! 🔥

    In this episode, hosts Matthew and Casey sit down with Will England of England Ironworks to explore what modern fabricators can learn from traditional blacksmithing.

    From watching steel move like Play-Doh at 2,000 degrees to blending TIG welding with forged elements, Will shares how understanding heat, metallurgy, and material behavior can elevate any fabricator's skill set. The conversation dives into craftsmanship, legacy, credibility, and why pride in your work still matters in a fast-paced manufacturing world.

    In this episode, you'll learn:

    • What modern fabricators can learn from traditional blacksmithing

    • How understanding heat and metallurgy improves your fabrication skills

    • When to forge, when to weld, and how to balance efficiency with artistry

    • Why credibility has the power to inspire belief

    • How customer collaboration strengthens your work and reputation

    • The importance of craftsmanship that outlives you

    • Why balance matters when turning passion into a profession

    Timestamps:
    00:01:05 – Introduction to Will England and England Ironworks
    00:04:30 – How Will got started in blacksmithing
    00:10:03 – Balancing architectural fabrication with traditional forge work
    00:19:20 – What blacksmithing teaches modern fabricators
    00:21:10 – Applying heat and metallurgy to real-world projects
    00:29:13 – Credibility, integrity, and customer relationships
    00:33:42 – Celebrating blacksmithing tradition and Saint Clement's Day
    00:37:15 – Passion, balance, and not turning your sanctuary into a burden

    Resources:
    England Ironworks – Follow Will England for traditional blacksmithing and architectural metalwork insights
    Lights Out Podcast by Making Chips: https://makingchips.com/show/lights-out/
    Buy the Numbers Podcast by Making Chips: https://makingchips.com/show/buy-the-numbers/

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    43 mins
  • The Critical Few: How to Focus Your Business for Real Growth
    Feb 25 2026

    🔥 Welcome to Making Sparks, the podcast where we ignite your passion for metal fabrication and fuel your business success! 🔥

    In this episode, hosts Matthew and Casey sit down with executive coach Brent Rasche to unpack what strategic planning really looks like inside a growing manufacturing business. From shiny object syndrome to identifying the "critical few," this conversation dives deep into why planning isn't a one-time offsite event — it's a discipline that must be exercised consistently.

    They discuss how to build a leadership rhythm that sticks, why transparency drives alignment, and how to pivot when necessary without abandoning your long-term vision. If you've ever struggled with focus, consistency, or getting your team aligned around what truly matters, this episode will challenge and sharpen your leadership approach.

    In this episode, you'll learn:

    • Why strategic planning is a muscle — not an event

    • How to identify and protect your "critical few" priorities

    • The difference between discipline and motivation in business execution

    • When and how to adjust your plan without becoming reactive

    • Why scorecards and cadence create clarity across your organization

    • How transparency strengthens leadership and team trust

    • Why building a balanced leadership team prevents blind spots

    Timestamps:
    00:00:19 – Welcome to Making Sparks and introduction of Brent Rasche
    00:03:39 – Lessons from automotive manufacturing and business cadence
    00:06:29 – Why strategic planning matters (even for opportunistic companies)
    00:12:04 – Planning as a muscle, not just an event
    00:17:10 – Transparency, alignment, and connecting roles to the bigger picture
    00:22:26 – Adjusting the plan without losing the vision
    00:34:43 – Simplifying priorities and focusing on the critical few
    00:46:55 – Discipline vs. motivation and the compound effect in leadership

    Resources:
    Connect with Brent Rasche: https://www.focalpointcoaching.com
    Follow Brent Rasche on LinkedIn https://www.linkedin.com/in/brent-rasche-focalpoint/
    Lights Out Podcast by Making Chips: https://makingchips.com/show/lights-out/
    Buy the Numbers Podcast by Making Chips: https://makingchips.com/show/buy-the-numbers/

    If you're not making strategic plans, you're not making money. Let's keep building better businesses — and let's make sparks fly. 🔥

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    59 mins
  • The Price of Progress: Investing in Machines, People, and Trust
    Jan 28 2026

    🔥 Welcome to Making Sparks, the podcast where we ignite your passion for metal fabrication and fuel your business success! 🔥

    In this episode, hosts Matthew and Casey sit down with Rob Sublette of Mountain Man Welding and Fabrication to talk about leadership, ownership transitions, smart investment in equipment, and building a business that thrives on quality and process.

    In this episode, you'll learn:
    - Why investing in your business can inspire confidence in your team
    - How buying the right equipment sets up long-term growth
    - The importance of balancing financial realities with strategic vision
    - How transparency with your team strengthens leadership
    - Why cutting corners hurts your brand and your business culture
    - How building processes and investing in people creates lasting value
    - What manufacturers can learn from taking calculated risks outside their comfort zone

    Timestamps:
    00:01:23 – Hosts catch up and set the stage for Rob joining the conversation
    00:05:16 – Rob Sublette joins from Denver, CO, and shares his journey
    00:15:33 – Discussing leadership and the Six Types of Working Genius
    00:24:17 – Transitioning ownership and investing in key equipment
    00:29:12 – Budgeting for equipment and planning for business growth
    00:37:47 – Leadership strategies for younger teams and investing in company culture

    Resources:
    Mountain Man Welding and Fabrication: https://mountainmanwelding.com/
    Lights Out Podcast by Making Chips: https://makingchips.com/show/lights-out/
    Buy the Numbers Podcast by Making Chips: https://makingchips.com/show/buy-the-numbers/
    Follow Rob Sublette and Mountain Man Welding on LinkedIn for insights into quality-driven manufacturing

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    42 mins
  • From Logos to Legacy: Why Your Brand Needs a Story
    Jan 14 2026

    When your back is against the wall, you don't get a playbook.
    You get a choice.

    From credit card debt and loan sharks to customs audits and six-figure B2B deals, this episode breaks down what it really looks like to build a business when you have no experience, no safety net, and no margin for error.

    Host Casey Voelker and co-host Matthew Nix sit down with Nick Scrivens of Forged Fabrics to unpack how storytelling, quality, and grit turned a struggling apparel startup into a premium B2B brand serving household-name manufacturers.

    This isn't just a conversation about shirts.
    It's about building something that lasts when quitting isn't an option.

    In this episode, you'll learn:
    • Why betting on yourself often looks irresponsible before it looks smart

    • How storytelling creates real brand value in manufacturing

    • What happens when you ignore process, numbers, and financial reality

    • Why cutting corners kills premium brands

    • How Forged Fabrics pivoted from DTC to B2B when everything was on the line

    • Why quality and experience matter more than logos and cheap merch

    • What manufacturers can learn from building outside their comfort zone

    Timestamps:

    00;01;23;11 – Why an apparel company belongs on a manufacturing podcast
    00;06;43;29 – The idea that sparked the business and early failures
    00;10;35;20 – Buying out a partner, stacking debt, and risking it all
    00;12;48;24 – Discovering B2B demand and the birth of Forged Fabrics
    00;20;06;19 – U.S. Customs audits, sanctions, and nearly losing everything
    00;26;24;07 – Why logos are outdated and storytelling builds real brand value

    Resources:

    Forged Fabrics: https://forgedfabrics.com

    Lights Out Podcast by Making Chips: https://makingchips.com/show/lights-out/
    Buy the Numbers Podcast by Making Chips: https://makingchips.com/show/buy-the-numbers/

    Follow Forged Fabrics on LinkedIn and Instagram to see how storytelling shows up in real manufacturing brands.

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    48 mins
  • From the Shop Floor to Magnolia Network: Why Authenticity Wins
    Dec 31 2025

    You don't end up on the Magnolia Network by accident.
    You earn it through craftsmanship, discipline, and work that speaks for itself.

    In this episode of Making Sparks, host's Matthew Nix and Casey Voelker sits down with Rodney Ross and Jared "Cappie" Capp, the builders, craftsmen, and storytellers behind work that blends tradition with modern visibility. From hands-on trade skills to national recognition, this conversation digs into what it really takes to build credibility that lasts.

    Rodney and Cappie share their perspective on craftsmanship, leadership, and why authenticity still matters more than shortcuts or hype, especially in a world driven by social media and fast growth.

    It's not just about making things.
    It's about making something that endures.

    In this episode, you'll learn:

    • Why traditional craftsmanship still matters in a modern, tech-driven world

    • How discipline and consistency build real credibility over time

    • What most people misunderstand about success in the trades

    • How to use storytelling and visibility without losing authenticity

    • Why leadership is built through standards, not titles

    • What it takes to create work people trust and respect

    Key timestamps:

    • 02:10 – Meeting Rodney Ross and Jared "Cappie" Capp

    • 06:45 – Craftsmanship, discipline, and earning credibility

    • 11:30 – Tradition vs trends in modern trade work

    • 18:20 – Building visibility without cheapening the craft

    • 24:50 – Leadership lessons learned through experience

    • 32:10 – Legacy, reputation, and work that lasts

    Resources:

    Follow Rodney and Cappie on Linkedin:

    https://www.linkedin.com/in/jared-capp-2a2675113/

    https://www.linkedin.com/in/rodney-ross-jr-a89410106/

    Lights Out Podcast by Making Chips: https://makingchips.com/show/lights-out/ Buy the

    Numbers Podcast by Making Chips: https://makingchips.com/show/buy-the-numbers/

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    56 mins
  • The Science Behind Better Welders and Better Shops
    Dec 17 2025

    Most fab shops say they can't find good welders.
    Nate Bowman says that's not the real problem.

    From outdated training models to unclear career pathways to leaders expecting loyalty without direction, this episode breaks down why shops struggle to hire and retain talent and what to do instead.

    Live from FABTECH 2025, host Casey Voelker sits down with Nate Bowman, aka The Weld Scientist, to unpack the real science behind training welders, building sustainable career paths, and adopting technology without falling for hype. This conversation connects people, process, and innovation in a way every shop owner and leader needs to hear.

    It's not just about welding technique.
    It's about creating an industry people actually want to stay in.

    In this episode, you'll learn:

    • Why most shops don't have a hiring problem, they have a pathway problem

    • How helping new welders win early changes long-term retention

    • What outdated welding education gets wrong and how shops can fix it

    • Why showing up in person still matters when hiring

    • How to structure clear pay and growth paths from day one

    • Which welding technologies are worth the investment and which are overhyped

    • Why training and culture matter more than any new piece of equipment

    Timestamps:

    01:05 – Meet Nate Bowman and the mission behind Weld Science
    04:55 – Why early wins matter when training new welders
    08:45 – The culture problem in welding education
    12:10 – Teaching real-world skills vs outdated processes
    15:50 – Why "apply online" isn't enough anymore
    17:15 – Building clear pay and career pathways in your shop
    25:20 – Cobots, laser welding, and separating hype from reality

    Resources:

    Follow Nate Bowman (The Weld Scientist) on Instagram, LinkedIn, and YouTube: https://www.linkedin.com/in/weldscientist/
    Lights Out Podcast by Making Chips: https://makingchips.com/show/lights-out/
    Buy the Numbers Podcast by Making Chips: https://makingchips.com/show/buy-the-numbers/

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    34 mins
  • You Can't Elbow Your Way to Leadership — Goodhart Sons' Wake-Up Call
    Dec 3 2025

    Most fab shops talk about culture.
    Marc and Mike Goodhart had to rebuild theirs.

    From stepping into a fifth-generation family business… to confronting the hard truth that you can't "muscle" your way into leadership… to reshaping a 90-year-old company around accountability, clarity, and people—the Goodhart brothers' story is a blueprint for every shop trying to build something that lasts.

    In this episode, Marc and Mike open up about the real work behind succession, culture, profit-sharing, next-gen recruiting, and running a family business with honesty and humility. Their insights are raw, practical, and grounded in decades of lessons learned the hard way.

    It's not just about fabrication.
    It's about building a shop people are proud to be part of.

    In this episode, you'll learn:
    • Why leadership in a family business must be earned, not inherited

    • How to rebuild culture by simplifying values and setting expectations

    • The surprising reason employees want family succession

    • How Goodhart Sons partners with schools to attract the next generation

    • Why dignity matters—even when letting someone go

    • How profit-sharing creates ownership and stability for shop-floor workers

    • What it takes to sustain a 90-year legacy in a modern industry

    03:30The Goodhart Legacy: How a 90-year-old fab shop survives into Gen4 and Gen5.
    05:50Earning Your Place: Why ownership in a family business must be earned, not inherited.
    11:47Next-Gen Recruiting: How Goodhart Sons partners with schools to attract young talent.
    20:23Firing With Dignity: The philosophy behind treating people well—even on the way out.
    26:08Profit Sharing Explained: How their compensation model protects jobs and builds loyalty.
    29:12Culture Simplified: Turning 12 legacy objectives into a modern, memorable culture system.

    Resources:

    Join our Facebook Group for conversations that will help grow your business: https://www.facebook.com/share/g/1Dspnz4Qt5/
    Connect with Goodhart Sons on LinkedIn: https://www.linkedin.com/company/goodhart-sons-inc/
    Goodhart Sons Website: https://www.goodhartsons.com/
    Lights Out Podcast: https://makingchips.com/show/lights-out/
    Buy the Numbers Podcast: https://makingchips.com/show/buy-the-numbers/

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    53 mins