Marketing is the one thing I get asked about the most… unfortunately.

I say unfortunately because it’s the #1 thing most brokers think will solve their problems, but it’s usually the last thing that actually will.

It’s the single biggest waste of time and money I see in the industry.

Time and money spent on websites, digital marketing, social media, content, newsletters, and the list goes on and on.

Marketing itself isn’t a waste of time and money. Far from it. It’s the way brokers (and mortgage business owners) approach it that’s wasteful and wrong.

In this episode of Mortgage Broker Acceleration, I share why all marketing is not created equal; there’s what makes you feel good, and there’s what works. If you’d prefer to stop wasting your time and money, I suggest you listen in.

UPDATE: Starting this month you’ll notice something different about the podcast.

After over 200 episodes alongside the man, the myth, the legend… Mr Ash Playsted… after loads of insights, discussions and laughs… we’ve decided to go our separate ways in business and part ways as great friends.

I’m excited to continue the podcast solo… bringing you a new flavour… with the latest insights and strategies from my work with ambitious brokers and high performing mortgage businesses. I think you’ll enjoy it… and I know your business will thank you for it.

So, keep listening… and let’s get into it.

Enjoy.

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