In this episode of London Property Digest, we discuss PwC’s Emerging Trends in Real Estate® Europe 2024 report, which highlights London’s leadership in navigating market uncertainty. From ESG becoming a critical investment focus to the transformative role of AI in marketing, leasing, and asset management, London continues to set benchmarks for innovation and resilience. We also explore the impact of Europe’s aging population on real estate, including demand for senior housing and healthcare facilities. Discover how London remains at the forefront of these trends in the ever-changing European property landscape.

The Story Behind London Property Digest:
Originally created to keep our team at Longrad sharp and informed, we’re now sharing these insights with the wider community — offering you a fast, comprehensive London property update on the go.

About Longrad:
Founded in 2005, Longrad is an independent consulting agency specializing in the individual selection of prime residential and commercial real estate. With over 19 years of experience in the luxury real estate market, our team of qualified professionals knows London’s property landscape like the back of their hand.

For more information about London property market, visit our website at longrad.com.

Interested in learning how we can help you? Book a free consultation today.

Connect with us on social media:

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We’d love to hear your feedback! Have questions or suggestions for future episodes? Feel free to reach out to us at info@longrad.com.

In this episode of London Property Digest, we explore The OWO Residences by Raffles, a landmark luxury development in London’s historic Old War Office building. Featuring 85 exclusive residences starting at £4 million, this project combines timeless heritage with modern opulence. Residents enjoy world-class amenities, including a 5-star Raffles Hotel, fine dining restaurants, bars, a wellness spa, and a 20-meter swimming pool. Discover the unique investment potential and historical charm of this extraordinary property.

The Story Behind London Property Digest:
Originally created to keep our team at Longrad sharp and informed, we’re now sharing these insights with the wider community — offering you a fast, comprehensive London property update on the go.

About Longrad:
Founded in 2005, Longrad is an independent consulting agency specializing in the individual selection of prime residential and commercial real estate. With over 19 years of experience in the luxury real estate market, our team of qualified professionals knows London’s property landscape like the back of their hand.

For more information about London property market, visit our website at longrad.com.

Interested in learning how we can help you? Book a free consultation today.

Connect with us on social media:

• LinkedIn
• Instagram

We’d love to hear your feedback! Have questions or suggestions for future episodes? Feel free to reach out to us at info@longrad.com.

In this episode of London Property Digest, we discuss a groundbreaking report by Colliers that reveals Manchester has overtaken London as the top city in England for property investment. Factors such as house price growth, business relocations, and government investments have propelled Manchester into the spotlight. Edinburgh retains its position as the top investment city in the UK, followed by Glasgow, with Manchester ranking third overall. Tune in as we explore the report’s findings, including insights into GDP, population growth, and Manchester’s thriving property market.

The Story Behind London Property Digest:
Originally created to keep our team at Longrad sharp and informed, we’re now sharing these insights with the wider community — offering you a fast, comprehensive London property update on the go.

About Longrad:
Founded in 2005, Longrad is an independent consulting agency specializing in the individual selection of prime residential and commercial real estate. With over 19 years of experience in the luxury real estate market, our team of qualified professionals knows London’s property landscape like the back of their hand.

For more information about London property market, visit our website at longrad.com.

Interested in learning how we can help you? Book a free consultation today.

Connect with us on social media:

• LinkedIn
• Instagram

We’d love to hear your feedback! Have questions or suggestions for future episodes? Feel free to reach out to us at info@longrad.com.

In this episode of London Property Digest, we explore the rising trend of branded residences, blending the luxury and convenience of a hotel stay with the privacy of homeownership. These properties are attracting wealthy buyers seeking hassle-free living, complete with world-class amenities and services. Join us as we dive into the motivations behind this trend, its benefits, and the key players shaping the market, including Mandarin Oriental, Aman, and Ritz-Carlton. Discover why this market segment is projected to double by 2031.

The Story Behind London Property Digest:
Originally created to keep our team at Longrad sharp and informed, we’re now sharing these insights with the wider community — offering you a fast, comprehensive London property update on the go.

About Longrad:
Founded in 2005, Longrad is an independent consulting agency specializing in the individual selection of prime residential and commercial real estate. With over 19 years of experience in the luxury real estate market, our team of qualified professionals knows London’s property landscape like the back of their hand.

For more information about London property market, visit our website at longrad.com.

Interested in learning how we can help you? Book a free consultation today.

Connect with us on social media:

• LinkedIn
• Instagram

We’d love to hear your feedback! Have questions or suggestions for future episodes? Feel free to reach out to us at info@longrad.com.

In this episode of London Property Digest, we explore fashion icon Tom Ford's recent £80 million mansion purchase in London’s Chelsea district—the largest property deal in the UK this year. Known for his luxury brand, Ford has been on a global real estate spree since selling his fashion label in 2022, spending over $300 million on high-end properties. We delve into what his latest acquisition means for the luxury property market, his significant £1.6 million tax savings by buying ahead of a tax increase, and why ultra-wealthy buyers continue investing in prime real estate. Join us for an inside look at Tom Ford's impressive real estate portfolio and the trends shaping luxury home investments.

The Story Behind London Property Digest:
Originally created to keep our team at Longrad sharp and informed, we’re now sharing these insights with the wider community — offering you a fast, comprehensive London property update on the go.

About Longrad:
Founded in 2005, Longrad is an independent consulting agency specializing in the individual selection of prime residential and commercial real estate. With over 19 years of experience in the luxury real estate market, our team of qualified professionals knows London’s property landscape like the back of their hand.

For more information about London property market, visit our website at longrad.com.

Interested in learning how we can help you? Book a free consultation today.

Connect with us on social media:

• LinkedIn
• Instagram

We’d love to hear your feedback! Have questions or suggestions for future episodes? Feel free to reach out to us at info@longrad.com.

In this episode of London Property Digest, we explore the latest findings from the UBS Global Real Estate Bubble Index, which assesses the risk of housing bubbles in major cities worldwide. From price-to-income ratios to lending booms, the report evaluates key indicators that signal potential market corrections. We’ll break down the bubble risk levels — low, moderate, elevated, and high — and discuss spotlights on individual cities, highlighting unique market trends, growth patterns, and economic risks. Tune in for a global perspective on the housing market and insights into which cities might face future price corrections.

The Story Behind London Property Digest:
Originally created to keep our team at Longrad sharp and informed, we’re now sharing these insights with the wider community — offering you a fast, comprehensive London property update on the go.

About Longrad:
Founded in 2005, Longrad is an independent consulting agency specializing in the individual selection of prime residential and commercial real estate. With over 19 years of experience in the luxury real estate market, our team of qualified professionals knows London’s property landscape like the back of their hand.

For more information about London property market, visit our website at longrad.com.

Interested in learning how we can help you? Book a free consultation today.

Connect with us on social media:

• LinkedIn
• Instagram

We’d love to hear your feedback! Have questions or suggestions for future episodes? Feel free to reach out to us at info@longrad.com.

In this episode of London Property Digest, we dive into the booming trend of wellness real estate, where developers are going beyond traditional amenities to prioritize health and well-being. From luxury residences with wellness centres to entire communities designed with sports facilities and metabolic health labs, wellness real estate is reshaping the market. We discuss why these properties often come with a premium price tag, the potential challenges developers face, and whether the trend has staying power or risks oversaturation. Join us for insights on this unique and fast-growing niche in real estate.

The Story Behind London Property Digest:
Originally created to keep our team at Longrad sharp and informed, we’re now sharing these insights with the wider community — offering you a fast, comprehensive London property update on the go.

About Longrad:
Founded in 2005, Longrad is an independent consulting agency specializing in the individual selection of prime residential and commercial real estate. With over 19 years of experience in the luxury real estate market, our team of qualified professionals knows London’s property landscape like the back of their hand.

For more information about London property market, visit our website at longrad.com.

Interested in learning how we can help you? Book a free consultation today.

Connect with us on social media:

• LinkedIn
• Instagram

We’d love to hear your feedback! Have questions or suggestions for future episodes? Feel free to reach out to us at info@longrad.com.

In this episode of London Property Digest, we take you inside The Broadway, a stunning new luxury apartment development in the heart of Westminster. Developed by Northacre Properties and designed by renowned architects Squire & Partners, The Broadway features six architecturally impressive towers, offering one to five-bedroom apartments with exquisite finishes and floor-to-ceiling windows.

Residents enjoy world-class amenities, including a gym, spa, library, and private screening room, as well as a prime location near iconic London landmarks like Big Ben, the Houses of Parliament, and Westminster Abbey. Discover why The Broadway is setting new standards for luxury living in London.

For more information click here.

The Story Behind London Property Digest:
Originally created to keep our team at Longrad sharp and informed, we’re now sharing these insights with the wider community — offering you a fast, comprehensive London property update on the go.

About Longrad:
Founded in 2005, Longrad is an independent consulting agency specializing in the individual selection of prime residential and commercial real estate. With over 19 years of experience in the luxury real estate market, our team of qualified professionals knows London’s property landscape like the back of their hand.

For more information about London property market, visit our website at longrad.com.

Interested in learning how we can help you? Book a free consultation today.

Connect with us on social media:

• LinkedIn
• Instagram

We’d love to hear your feedback! Have questions or suggestions for future episodes? Feel free to reach out to us at info@longrad.com.