In this episode of London Property Digest, we explore the rising trend of branded residences, blending the luxury and convenience of a hotel stay with the privacy of homeownership. These properties are attracting wealthy buyers seeking hassle-free living, complete with world-class amenities and services. Join us as we dive into the motivations behind this trend, its benefits, and the key players shaping the market, including Mandarin Oriental, Aman, and Ritz-Carlton. Discover why this market segment is projected to double by 2031.

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Originally created to keep our team at Longrad sharp and informed, we’re now sharing these insights with the wider community — offering you a fast, comprehensive London property update on the go.

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Founded in 2005, Longrad is an independent consulting agency specializing in the individual selection of prime residential and commercial real estate. With over 19 years of experience in the luxury real estate market, our team of qualified professionals knows London’s property landscape like the back of their hand.

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