Local Marketing Institute Podcast

By: Local Marketing Institute
  • Summary

  • Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.
    © 2024 Local Marketing Institute LLC. All Rights Reserved.
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Episodes
  • Local SEO and Marketing Q&A Session September 13 with Guest Host Darren Shaw, 2024
    Sep 17 2024

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • GBP appeals are no longer delayed.
    • LSA review links are going away.
    • Google confirms Exif data does not affect ranking.
    • Should I change my business name through the GBP dashboard or the API?
    • What are some good resources on if backlinks still work?
    • What are the best tools for Geogrid ranking?
    • Why is my GBP category not showing?
    • If I switch to a new SEO company, will I lose progress I made with the old one?
    • What should I do if my edits have been pending for weeks?
    • What is the ‘show business address to customer’ slider meant for?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    1 hr and 3 mins
  • Local SEO and Marketing Q&A Session August 30, 2024
    Sep 3 2024

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • GBP appeal delays for longer than normal.
    • Google Local Services Ads review links expire.
    • Can you nest a service department under the primary sales profile if the service department is in a different location?
    • What should I do if I missed the GBP suspension notice email?
    • Why is Google Maps showing the wrong location when the address is correct?
    • Is Yelp Connect worthwhile for update features?
    • How do I remove reviews that violate GBP guidelines?
    • What should I do if I get suspended trying to fix a Google Map pin attack?
    • Does embedding Google Maps into my website help me rank better?
    • How can I avoid my images getting flagged?
    • How many reviews a day will get Google’s attention for possible deletion?
    • Does making too many edits on my GBP cause suspension?
    • Are customers allowed to leave identical reviews?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    57 mins
  • Local SEO and Marketing Q&A Session August 16, 2024
    Aug 20 2024

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • FTC announces final rule on banning fake reviews.
    • GBP reinstatements may be severely backlogged.
    • How do I get Google to recognize my missing reviews?
    • How do I geotag my photos?
    • Should I expand my open hours to improve visibility?
    • Is there a list of GBP categories that are blocked from reviews?
    • Why would someone offer to write free five-star reviews for my company?
    • How do I deal with the SAB address change “bug”?
    • Does geotagging images on my website impact SEO ranking?
    • Why do my Product descriptions on my GBP keep getting overwritten?
    • Does anyone still use locations.kml?
    • Is it worth setting up an agency account?
    • Why do some childcare places allow reviews and others don’t?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    1 hr and 1 min

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.