Engaging a PPC agency in Houston can significantly boost your business by driving targeted traffic and increasing conversions. To ensure your PPC campaigns are effective, you need to define clear objectives and key performance indicators (KPIs), such as increased traffic, conversions, ROI, cost per acquisition (CPA), click-through rate (CTR), and quality score. Regularly monitor metrics like site traffic, engagement, conversions, ROI, and ad performance to evaluate success. Assess cost efficiency by tracking cost-per-click (CPC) and impression share. Review targeting strategies and compare competitor performance to stay competitive. A successful PPC agency should provide regular, transparent reporting, maintain effective communication, and proactively optimize campaigns. By following these steps, you can maximize your PPC efforts and drive business growth.
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