LeadHERship Journeys

By: Leona Deakin
  • Summary

  • Psychologist and author Leona Deakin delves into the minds of inspirational women to uncover the secrets of their success

    Leona Deakin 2025
    Show More Show Less
Episodes
  • Does being a woman in a man's world give you an edge?
    Feb 19 2025

    Rayhanneh Mazinani's journey from beauty sales to the second-hand car trade is one of self belief, business acumen and determination. As the managing director of vehicle sourcing company TRAYD, she a true pioneer. There are no other women doing what she is doing in the UK motor trade.

    Her story is about breaking through barriers, not just of gender but also race. As a woman in a man's world she faced her fair share of competitive conflict, but she was not going to let this deter her. She quickly discovered that being female was her superpower. Her ability to slow down the sale, build rapport and become a trusted advisor were the secrets to her success.

    Her aim now is to make more women aware that the world of vehicle sales is a fantastic place for them to thrive, and that their unique qualities can be their superpower too.

    In this episode, she talks to Leona about:

    • Dealing with aggression and why women are "special beings"
    • How her drive and enthusiasm led her to set up Trayd
    • What the motor trade has to offer women and why you should get into it

    LINKS

    Leona Deakin https://leonadeakin.co.uk/

    Trayd www.trayduk.co.uk

    Podcast production by Ginger Wizard Productions https://www.gingerwizard.co.uk/

    Show More Show Less
    51 mins
  • What do you do if you can't follow your dream?
    Feb 12 2025

    Lauren York always wanted to work in TV but as a junior member of a production company she was told she didn't have what it takes. Today she is the owner of a nationwide business supplying locations to big budget productions.

    Her journey has not been easy. She came up against many blocks on her path but she knew what she wanted. But it took all of her focus, resilience and determination.

    In this episode Leona finds out about:

    • How one boss telling her she was no good at TV fuelled her
    • Imposter syndrome and how we should deal with it
    • Learning from bad managers to become a better boss
    • Diving in at the deep end and making a success of it

    DON'T FORGET - Leave a review of this podcast to be in with the chance of winning a free hour coaching session with Leona

    LINKS

    Leona Deakin https://leonadeakin.co.uk/

    UK Locations https://www.uklocations.co.uk/

    Podcast production by Ginger Wizard Productions https://www.gingerwizard.co.uk/

    Show More Show Less
    58 mins
  • What to do if you're right, but the world won't listen
    Feb 5 2025

    Dr Kathryn Scott is Chief Executive of Yorkshire Cancer Research.

    Science has been part of her DNA for most of her life, and at an early stage in her journey she was interested in biology.

    But her background and her roots are not those that are usually associated with Chief Executives - So how did she get there and is hers a story that illustrates anyone can do it?

    In this episode, Leona talks to Kathryn about:

    * Her mission to promote exercise to reduce the risk of cancer returning

    * How her roots in Bradford aren't the usual ones for a CEO

    * The rewards of being a charity CEO

    * The fight to promote ways of staying cancer free

    DON'T FORGET - Leave a review of this podcast to be in with the chance of winning a free hour coaching session with Leona

    LINKS

    Leona Deakin https://leonadeakin.co.uk/

    Yorkshire Cancer Research https://www.yorkshirecancerresearch.org.uk/

    Podcast production by Ginger Wizard Productions https://www.gingerwizard.co.uk/

    Show More Show Less
    38 mins

What listeners say about LeadHERship Journeys

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.