In this episode, Coach Coop and Jay interview John Falk, a strength and conditioning coach and former football player. John shares his journey from playing soccer and ice hockey to discovering American football and strength and conditioning. He emphasizes the importance of structure and understanding the different phases of training. John also discusses the need for athletes to commit to their training and prioritize their goals. He highlights the difference between European and American players in terms of speed and athleticism, and the need for European players to invest in strength and conditioning. Overall, John emphasizes the importance of continuous learning and growth in the field of strength and conditioning. In this conversation, John discusses the importance of commitment and buy-in from athletes in order to see real improvement. He emphasizes the need for athletes to be as invested in their goals as the strength and conditioning coach is. John also talks about the challenges of being a player and a coach at the same time, and how to navigate the blurred lines between the two roles. He shares his approach to testing athletes and the benchmarks he looks for in terms of strength, power, and speed. Finally, John discusses the process of opening his own gym and the importance of building a culture and a home for his athletes.