• How to Get Recruited & Pick the RIGHT AAU Team w/ Texas Elite Basketball Operations Kevina Lawrence
    Mar 11 2025

    About the Guest:

    Kevina Lawrence is a respected basketball coach, mentor, and Texas Elite Basketball Operations with over 25 years of experience in the AAU basketball circuit.

    She has coached for top programs like All Its Swoosh, Team Ichiban, Texas Express, and Texas Elite.

    Kevina’s coaching philosophy extends beyond the court—she teaches life principles through basketball, emphasizing commitment, integrity, and player development.

    She is widely known for her dedication to advocating for players and helping them secure college opportunities.

    Episode Summary:

    How do players REALLY get recruited in AAU basketball?

    There’s so much misinformation out there, and today, we are talking about it!

    .In this episode of "It’s Just Different Podcast," I sit down with Texas Elite Director Kevina Lawrence to break down:

    - How to pick the RIGHT AAU team for college recruitment.

    - Why parents & players often misunderstand the recruiting process.

    - The financial realities of AAU basketball—beyond just team fees.

    - The impact of NIL & the transfer portal on high school athletes.

    - Why rankings don’t always matter when it comes to college offers.

    If you're serious about your athlete's basketball journey, you CAN'T afford to miss this episode!

    Key Takeaways:

    - AAU Basketball is More Than Just Playing – It’s a platform for life skills, exposure, and relationships.

    - Financial Investments Go Beyond Team Fees – Training, travel, and social media play a major role.

    - Choosing the RIGHT School Matters More Than Prestige – Fit over rankings!

    - Recruiting Can Be Misleading – Not every "offer" is real—players must be strategic.

    - The Transfer Portal is Changing the Game – Players need long-term strategies to succeed.


    🔗 Helpful Links:

    📥 Download my FREE Basketball Parent Guide:

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    52 mins
  • The Truth About AAU Basketball & Recruiting w/ 3SSB Director Katie Hensle Ep. 74
    Mar 4 2025

    About the Guest:

    Katie Hensle is a highly respected coach and the Director of Southwest Select. With a background in both AAU and college basketball, Katie has coached at prestigious programs like Cy Fair and Team Texas and even won Nike Nationals.

    She is also a member of the McDonald's All-American & Naismith Committees, making her a key voice in player development and recruitment.

    As a 3SSB Director, Katie is committed to helping young athletes find the best opportunities for exposure and college recruitment through skill development, strategic team placement, and transparency in the recruiting process.

    Episode Summary:

    How do players REALLY get recruited in AAU basketball? There’s so much misinformation out there, but today, we break down what it really looks like.

    In this episode of "It’s Just Different Podcast," I sit down with 3SSB Director Katie Hensle to break down:

    - How to pick the RIGHT AAU team for college recruitment.

    - The biggest recruiting mistakes parents & players make.

    - Why visibility matters—but exposure isn’t everything.

    - How NIL & the transfer portal are changing recruiting.

    If you're serious about your athlete's basketball journey, you CAN'T afford to miss this episode!

    Key Takeaways:

    - The RIGHT Club Team Matters – College exposure depends on being in the right environment.

    - Recruitment Isn’t Just About Division 1 – NAIA, JUCO, and lower divisions offer great opportunities.

    - Relationships Drive Recruiting – Connections with coaches & programs can open doors.

    - Transparency is Key – Honest communication between players, parents, and coaches avoids issues.

    - The Game is Changing – NIL & the transfer portal are reshaping recruitment.

    🔗 Helpful Links:

    📥 Download my FREE Basketball Parent Guide:

    Click Here

    🛒 Get The Ultimate Basketball Parent Digital Bundle Now!?

    Click HERE

    👥 Join the Basketball Parent Community: Click Here

    🎙️ Book Me for Speaking Engagements:

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    1 hr
  • Cracking the Basketball Recruiting Code W/ Nike EYBL Director Earl Rooks: How to Get Noticed & Land Offers Ep. 73
    Feb 25 2025

    About the Guest:

    Earl Rooks is a renowned expert in sports marketing and management, specializing in basketball. He is the director of Pro Skills and a prominent trainer and coach, responsible for creating development exposure platforms for players ranging from grassroots to professional levels.

    Earl has a deep understanding of the essentials in athlete development and recruitment, and his program has produced many successful college athletes. He is known for his ability to guide and prepare young athletes for the challenges of competitive basketball.

    Episode Summary:

    In this engaging episode of "It's Just Different Podcast," host Ashley Roberts sits down with Earl Rooks, the director of Pro Skills, to explore the intricate world of youth basketball recruitment and development.

    With his extensive background in sports management, Earl shares invaluable insights into what truly matters in athlete recruitment, emphasizing the importance of development, exposure, and timing.

    During the conversation, Earl provides an in-depth analysis of the current AAU basketball landscape, comparing it with the past. He highlights a shift in parental involvement and discusses the challenge many players face in navigating the recruitment process.

    Earl offers practical advice for players and parents, advising them on managing expectations and understanding the recruiting timeline, especially in the context of an ever-evolving basketball environment, including the impact of recent rule changes and the transfer portal.

    Key Takeaways:

    • Understanding the Recruitment Process: Earl emphasizes the critical components of development, exposure, and timing in recruiting student-athletes.

    • Importance of the Right Fit: Choosing the correct AAU team and the importance of understanding an athlete’s individual needs and potential role within a program.

    • Value of Relationships and Timing: Relationships with coaches and exposure are pivotal in the recruitment process. Timing effects changes in recruiting needs for college programs.

    • Holistic Development: Preparing athletes not only for athletic performance but ensuring readiness for academic and personal success in college.

    • Opportunities Beyond EYBL: Earl discusses the relevance and potential of programs outside the major circuits, highlighting the importance of role and development in other competitive settings.


    🔗 Helpful Links:📥 Download my FREE Basketball Parent Guide: https://ashleyroberts.kit.com/subscribe?_gl=1*cg1spn*_gcl_au*MTkzNTc3NTMzNi4xNzI4MDI3Mzgw 🛒 Get The Ultimate Basketball Parent Digital Bundle Now!? https://stan.store/_thisisashleyr/p/the-ultimate-basketball-parent-digital-bundle👥 Join the Basketball Parent Community: https://www.ashleynroberts.com/community🎙️ Book Me for Speaking Engagements:https://form.jotform.com/231157881368060 🛍️ Shop ‘Different’ Merch: Use Code "Podcast" for 15% offhttps://itsjustdifferentapparel.com ⁠

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    1 hr and 18 mins
  • AAU Basketball EXPOSED: The Wild West of Recruiting Revealed W/Joey Simmons Ep. 72
    Feb 18 2025

    AAU basketball is often called the Wild West and in this episode, we break down exactly why!

    🏀I sat down with AAU Director Joey Simmons to expose the harsh realities of AAU basketball, including:

    - Why the lack of regulation creates chaos for parents and players.

    - How to choose the right AAU team and avoid getting lost in the system.

    - The difference between getting exposure vs. being exposed in front of coaches.

    - What parents need to do to help their athletes get recruited the RIGHT way.

    🚨 “Basketball isn’t governed by anybody... that’s why it’s the wild, wild West.” – Joey Simmons

    If you’re a basketball parent trying to navigate AAU, this episode is a must-watch!

    🎧 Listen to the full episode now and learn how to guide your athlete through the recruiting process.

    About the Guest(s):

    Joey Simmons is a legendary figure in grassroots girls' basketball, renowned for his extensive experience and leadership.

    He is the founder of Attack Grassroots Sports (Texas Elite and Team Lex) and runs Joey Simmons Player Services, helping athletes secure college basketball opportunities.

    As an AAU coach, director, and tournament organizer, Joey has significantly contributed to the development of young athletes.

    Episode Summary:

    Join host Ashley Roberts in an in-depth conversation with Joey Simmons, a leading voice in girls’ grassroots basketball. This episode covers the chaotic landscape of AAU basketball, offering essential advice for parents and players navigating recruitment.

    Joey shares how to market young athletes to colleges, select the right tournaments, and avoid the trap of over exposure.

    Listeners will gain insights into the evolving recruiting landscape, including the impact of the transfer portal, JUCO rule changes, and how circuits like Nike, Adidas, and Under Armour shape player development.

    Key Takeaways:

    - Exposure vs. Being Exposed: Focus on strategic tournament choices that match your athlete’s skill level.

    - Parental Involvement Matters: Parents must take an active role in recruitment and communicate directly with coaches.

    - New Recruiting Challenges: Learn how transfer portal and JUCO rule changes affect high school recruitment.

    - Foundation First: Building basketball fundamentals from a young age ensures long-term success.

    - Set Realistic Goals: Honest assessments of skill level lead to better recruitment decisions.

    🔗 Helpful Links:


    📥 Download my FREE Basketball Parent Guide:

    Downlaod Here


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    Click Here


    👥 Join the Basketball Parent Community:

    Be Apart Of The Community


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    1 hr and 14 mins
  • AAU Secrets: How To Get Recruited & Avoid Costly Mistakes W/ IFN Co-Director Mariqus Ep. 71
    Feb 11 2025

    About the Guest(s):

    Mariqus Alexander is a seasoned basketball coach and entrepreneur with extensive experience in youth and college basketball.

    Over the past 15 years, Mariqus has mentored and guided more than 120 students to pursue college basketball careers at various levels.

    He has also been actively involved in AAU basketball, collaborating with renowned trainers and forming significant partnerships.

    Mariqus has contributed greatly to the development of fundamental skills among young athletes and emphasizes positive sportsmanship on and off the court.

    Episode Summary:

    Today, we dive into the world of youth basketball with Coach Mariqus Alexander, who shares invaluable advice for parents navigating the complex landscape of AAU basketball and college recruiting.

    Coach Mariqus opens up about his coaching philosophy, emphasizing the importance of fundamentals, positive reinforcement, and strategic career planning to ensure young athletes achieve their basketball dreams.

    Throughout the episode, we explore the evolving dynamics of AAU basketball, especially how changes in the recruiting scene have impacted players' exposure opportunities.

    Mariqus also highlights the significance of small, focused events like the SwipaLeague that offer better visibility for players compared to larger tournaments that might dilute individual chances for recognition.

    Key Takeaways:

    • Emphasize fundamental training and positive sportsmanship to enhance skills and opportunities for basketball careers.

    • Assess and select AAU teams based on their alignment with a player's fit, development needs, and long-term goals.

    • Strategic participation in smaller showcase events can provide better visibility for aspiring college athletes.

    • Understand the current dynamics in college recruiting, including the importance of matching player skills with collegiate systems.

    • Utilize various evaluation services and camp opportunities to gain a realistic understanding of a player's skill level and potential college fit.



    Download our FREE Basketball Parent Survival Guide:

    https://ashleyroberts.kit.com/subscribe?_gl=1*cg1spn*_gcl_au*MTkzNTc3NTMzNi4xNzI4MDI3Mzgw


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    1 hr
  • Unlocking JUCO: The Secret Pathway to D1 Success W/ Juco Paris Head Coach BC Ep. 70
    Feb 4 2025

    About the Guest(s):

    Brittany Christian is an experienced basketball coach and a former player who has transitioned to become a key figure in the junior college (JUCO) basketball community.

    Currently positioned at Paris Junior College, Coach Brittany, or "BC" as she is commonly addressed by her players and peers, has been pivotal in developing young athletes.

    Her coaching approach emphasizes skill development, leadership, and personal growth, consistently contributing to the evolving landscape of JUCO basketball.

    Episode Summary:

    In this insightful episode of the "It's Just Different" podcast, host Ashley Roberts delves into the world of junior college basketball with guest Brittany Christian, a seasoned coach at Paris Junior College.

    The discussion explores the evolving perceptions of JUCO, highlighting the valuable opportunities it offers to athletes seeking development and exposure, as opposed to the traditional Division 1 path that might not always be a fit for every player.

    The episode reveals critical insights about the recruitment process, the importance of asking the right questions, and how social media plays a role in collegiate athletics today.

    Coach Brittany emphasizes the significance of personalized development plans and maintaining recruitable profiles. She passionately discusses the mental and character-building aspects required of athletes who aim to grow beyond just technical and gameplay skills.

    The conversation further touches on the competitive nature of Region 14 in JUCO basketball and the community culture within.

    Key Takeaways:

    • JUCO offers significant opportunities for player development, enabling athletes to keep their recruitment options open while gaining valuable playing time.

    • Understanding the business side of athletic decisions is crucial for both players and their parents, involving careful questioning of development plans and potential fit within a program.

    • Social media is a critical tool for athletes’ exposure, and maintaining an accessible and curated profile can aid in being noticed by recruiters.

    • Region 14 is noted for its competitive environment, with a solid community of coaches and players committed to collective success.

    • Emotional resilience and adaptability are essential traits for athletes, emphasizing the need to learn how to handle challenging situations and grow from them.

    Looking for a community of like minded parents growing, learning and celebrating each other? Join the Different Community. Check it out below.

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    48 mins
  • The Truth About Recruitment W/Nebraska Omaha College Coach Ep. 69
    Jan 28 2025

    About the Guest(s):

    Jaelyn Richard Harris is an accomplished assistant coach at Nebraska Omaha with a rich background in basketball. Known for her strategic insights and passion for the game, Jaelyn has been instrumental in guiding young athletes towards success. Her journey from a kinesiology graduate with aspirations in medical school to a thriving career in coaching showcases her diverse interests and commitment to the sport.

    During her recent formative years at Florida Gulf Coast State, she gained substantial experience and success, leading her to her current position. Jaelyn is recognized for her expertise in recruitment and player development, with a strong focus on relationship building.

    Episode Summary:

    Throughout the conversation, Jaelyn shares her experiences and insights into the world of basketball recruitment, the evolving landscape of college sports due to NIL regulations, and the unique culture of Nebraska Omaha. With a flair for identifying talent and nurturing athletic skills, Jaelyn discusses the importance of relationship-building in recruitment and her vision for the future of the sport.

    The discussion delves into the challenges and opportunities presented by the transfer portal and NIL changes in college recruitment. Jaelyn emphasizes the vital role of transparency and communication between athletes, coaches, and parents, highlighting the importance of finding the right fit for athletes at both college and AAU levels.

    By dissecting the particulars of recruiting high school athletes and the misconceptions surrounding JUCO programs, she provides valuable guidance for aspiring players and their families. The episode is a treasure trove of actionable insights for anyone intrigued by the contemporary sports recruitment scene.

    Key Takeaways:

    • NIL and the transfer portal have transformed college basketball recruitment, necessitating a focus on relationship-building and player fit.

    • The misconceptions about JUCO programs need addressing, as they offer excellent opportunities for athletes.

    • Social media is pivotal in modern recruitment, providing visibility and opportunities for athletes to showcase their talents.

    • Understanding team dynamics and asking the right questions are crucial for athletes when selecting teams or programs.

    • Nebraska Omaha offers a supportive environment with numerous professional and personal development opportunities for athletes.


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    1 hr and 5 mins
  • Navigating High School Basketball: Coaching, Challenges, and Changes W/State Champion Donny Ott Ep.68
    Jan 21 2025

    About the Guest(s):

    Donny Ott is a seasoned basketball coach with a rich history of success across various high schools in Texas. Ott has a notable coaching background, including a transition from coaching boys to girls' basketball, and has led teams to multiple state championships.

    He has been the head coach at Cedar Park, where he achieved exceptional success with two state titles, and Summer Creek, where he reached the state semifinals. Currently, Ott is at Alito, where he continues to build a promising basketball program while prioritizing his family's happiness and well-being.

    Episode Summary:

    In this engaging episode of "It's Just Different Podcast," host Ashley Roberts sits down with accomplished basketball coach Donny Ott to discuss the evolving dynamics of high school basketball and the lessons learned from his successful coaching journey.

    With a focus on building a winning culture, Ott shares his insights into adapting coaching strategies, managing player-parent relationships, and fostering buy-in from athletes and families.

    As the game progresses, Ott offers his thoughts on potential changes like the introduction of a shot clock and transfer rules.

    Ott provides valuable perspectives on adjusting to a more perimeter-focused game in high school basketball while maintaining traditional inside-out play.

    Highlighting the importance of strong coach-parent communication, he emphasizes never meeting with players without their parents to ensure clarity and mutual understanding.

    Ott stresses the significance of consistency in expectations and the impact of a supportive environment on a team's success. The episode is rich in insights, making it a must-listen for coaches, parents, and anyone involved in high school sports.

    Key Takeaways:

    The shift toward a faster-paced, more perimeter-focused game in high school basketball presents both challenges and opportunities for coaches.

    Consistent expectations and communication, particularly with parents, are crucial for fostering team buy-in and success.

    Adversity is a natural part of sports, and not running from challenges can lead to growth both for athletes and their programs.

    The introduction of a shot clock could significantly impact the game, potentially reducing the ability to stall, as experienced in Ott's overtime game against Duncanville.

    Building a culture of support from parents and assistant coaches can help teams succeed and thrive in a competitive sports environment.


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    37 mins