In this episode of the How to Grow your eCommerce Business Podcast, we explore the art and science of turning website visitors into loyal customers. From actionable strategies to expert insights, we’re here to help you optimize your digital presence and boost your bottom line.

How to Grow your eCommerce Busienss is sponsored by the D2C eCommerce agency VendLab: (www.vendlab.com).

Topics we discuss:

• What is conversion rate, and why is it important
• Benchmarks

• Measuring conversion rate
• User experience
• Quality product info
• Payment options
• Shipping options
• Improving conversion rate

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠⁠⁠www.vendlab.com⁠⁠⁠). Contact us if you want to discuss growing your eCommerce business.

In this podcast, we discuss why we think that Shopify is the best eCommerce platform for most sellers.

This is because it offers an intuitive, user-friendly interface and powerful tools for inventory management, marketing, and customer engagement. Its scalability and extensive app ecosystem make it ideal for businesses of all sizes, from startups to global enterprises.

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠⁠www.vendlab.com⁠⁠). Contact us if you want to discuss growing your eCommerce business.

In this episode, we explore the different Amazon fulfilment methods—FBA, FBM, and SFP—and how they can help boost your sales. We’ll explore the advantages of each approach, from Fulfillment by Amazon (FBA) to managing your own shipments (FBM) and discuss which option will be right for your business.

In this episode, we discuss:

FBM

• When should you use FBM? (Large catalogue, fragile, heavy, can’t ship to Amazon)
• How is the shipping set?
• What timescale do you need to deliver in?
• Can FBM be used for international shipping

SFP

• When should you use SFP
• Advantages of SFP. (Only need one warehouse)
• What metrics do you need to comply with. (Delivery time)
• Can SFP be used for international shipping

FBA

• When should you use FBA
• How does FBA influence who gets the buy box?
• What are the pros and cons of FBA
• How do you get inventory to Amazon
• How do you prepare inventory
• How do you get inventory back
• What does shipping cost?
• How much are storage fees?
• Can FBA be used for international shipping
• What is Pan-EU FBA

Other programs

• Are there other programs
• Big and heavy
• Small and light
• International programs
• Remote fulfilment by FBA
• Allow Amazon to buy stock

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠www.vendlab.com⁠). Contact us if you want to talk about grow your eCommerce business. Shipping is often an afterthought but is vital to the growth and success of any eCommerce business. It serves as the final touchpoint between the seller and the customer and significantly impacts customer satisfaction and retention. Efficient and reliable shipping solutions can enhance the shopping experience, foster trust, and encourage repeat purchases. Competitive shipping options can help differentiate your business from competitors.

In this episode we discuss:

• How important is shipping?
• What shipping options to offer?
• Free shipping or not free shipping?
• Send tracked or untracked?
• Shipping thresholds
• International shipping options
• Returns – Free or not?
• Fulfilment houses – good idea?
• Channel based shipping

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (www.vendlab.com). Contact us if you want to talk about grow your eCommerce business.

In this episode, we discuss creating a winning pricing strategy across your eCommerce business. Questions we cover are:

- Why is pricing important

- Can small differences in pricing make big differences?

- Is pricing the only important thing?

- What are the differences between pricing as a retailer or a brand owner?

- How to price shipping. What are the options?

- How do you manage pricing, manually or automatically?

- Amazon pricing - Google shopping pricing - eBay pricing

- International pricing

- Promotional pricing

- How to run pricing experiments

In this episode, we’re unlocking the secrets of harnessing Google Shopping to boost your e-commerce growth. Whether you’re starting or looking to scale, Google Shopping offers incredible opportunities to reach potential customers. We’ll cover everything from setting up your campaigns to optimising your product listings for maximum visibility. Plus, we’ll share real-world examples, expert tips, and common pitfalls to avoid. So, if you’re ready to turn clicks into conversions, you’rein the right place! Let’s dive in and elevate your e-commerce business with the power of Google Shopping!

How to Grow your eCommerce Business is brought to you by VendLab (www.vendlab.com) the multi-channel eCommerce agency.

Get a copy of our book: https://bit.ly/eCommerce-Growth-Book

How to grow your eCommerce business is sponsored by multi-channel eCommerce experts at Vendlab. Please email us to talk about growing your eCommerce business.

Joshua George is the founder of ClickSlice and an expert on Shopify SEO. In this episode, we talk about the continuing importance of SEO as a sales driver for eCommerce stores and how Shopify store owners can get ahead. Topics include:

• How important is SEO these days?
• What is a healthy SEO/Paid search split
• What are the most important things a Shopify website owner should do to improve natural search performance?
• What are the biggest mistakes that Shopify owners make.
• How hard is it to outrank big retailers
• What is the relative importance of links or content?
• Popular misconceptions about SEO
• What should brand look out for when hiring an agency
• What is the most cost-effective SEO strategy
• What has inspired you recently?

In this episode, we'll explore the intricacies of U.S. sales tax with Jared Smithson from RJM Tax Exemption. We'll cover everything from the basics of what it is and how it works to the specific challenges businesses face in staying compliant across different states. We’ll also explore how exemptions work, the importance of proper documentation, and the steps you can take to avoid costly penalties.

Whether you're a business owner, accountant, or just someone who wants to understand sales tax better, this conversation with Jared is packed with valuable insights that you won't want to miss.

Topics we cover:

- What is US sales tax?

- What are the US tax rules for overseas ecommerce sellers?

- How do rules differ by state?

- How do you pay taxes, and how do the rules differ by platform?

- How do you minimise your tax burden?

- What issues do sellers get into? Have you got any horror stories?