House of Style

By: House of Style with Grant Alexander
  • Summary

  • A style podcast that's not about clothes. Join Grant Alexander on a journey to redefine style beyond the clothes you wear, exploring how it impacts identity, drives personal growth, and shapes the world around you. In each episode, Grant and his inspiring guests share intimate moments of how their style, in whatever form, led to success. Passion, creativity, entrepreneurship, perspective, leadership, innovation, authenticity, inspiration, life. Discover it here and unleash your style beyond what you wear.
    Copyright 2025 House of Style with Grant Alexander
    Show More Show Less
Episodes
  • Stop Blaming Fashion Week: The Hidden Forces Destroying Fashion & Retail
    Feb 13 2025

    Ready to flip the script on fashion’s broken system? Press play, open your mind, and buckle up for an episode guaranteed to challenge what you thought you knew about runways, retail, and the real forces pulling fashion’s strings.

    In this riveting solo episode, Grant pulls back the shimmering curtain of the global fashion scene to reveal a hard-hitting truth: it’s not the runway shows themselves that we should be demonizing — it’s the leadership behind them. While Fashion Week has become an easy target for critics, conveniently painted as the villain of wastefulness and carbon-heavy spectacle, this episode takes aim at the real architects of the chaos. Listen in as Grant shines a spotlight on the executives, the boardrooms, and the old-guard leadership at fashion’s top houses and conglomerates — those who perpetuate relentless seasonal churn, push for overproduction, and funnel eye-popping marketing budgets into attention-grabbing stunts that overshadow genuine creativity.

    From LVMH to Kering, these global giants feed us the familiar narrative that more glitz and more runway hype equate to necessary “innovation” and progress. But behind those massive sets, behind the hyperrealistic lion heads at Schiaparelli or the behemoth wooden sculptures at Chanel, is a system fueled by seasonal obsolescence and driven by the incessant need to keep us buying. And guess who foots the bill for these marketing ploys? Consumers, in the form of skyrocketing luxury prices that no longer guarantee quality or craftsmanship.

    Throughout the episode, we get a candid look at how House of Style is daring to do things differently. Grant explains that the brand aims to shatter the mold of “two or four seasons per year,” opting instead for a year-round approach that values personal expression and thoughtful design. It’s a bold attempt to break free from the vicious cycle that has made fast fashion a byproduct of runway signals. After all, Shein and Zara often look to high-end labels for cues on the next fleeting trend—trends that, ironically, even the big luxury conglomerates blame on fast fashion.

    But here’s the twist: this isn’t a call to shut down Fashion Week altogether. This show emphasizes that the spectacle itself—complete with runway theatrics and glitzy front rows — can be a fun, artful celebration. The real problem is the old-guard mindset that uses Fashion Week as a lever to maintain an unstoppable machine of consumption. The leadership at department stores, major holding companies, and top-tier fashion houses are all complicit in perpetuating the notion that newness is king, driving younger and smaller labels to the margins with unattainable costs and impossible speed-to-market demands.

    Key Takeaways:

    1. Leadership Under Fire: This episode zeroes in on the CEOs, board members, and creative directors under crushing pressure to deliver seasonal novelty at any cost. They’re the ones fueling waste, not just in high-end circles but across the entire consumer landscape.
    2. Redefining “Runway Culture”: Instead of scrapping the spectacle, we should focus on reorganizing its foundations. If leaders stopped obsessing over seasonal obsolescence, runway shows could once again become showcases of real artistry and innovation.
    3. From Fast Fashion to Luxury Overdrive: Fast fashion is often singled out as the biggest polluter, yet big luxury brands set the trends, supply the signals, and secretly benefit from the culture of disposable style.
    4. House of Style’s Vision: Demonstrating that there is a workable alternative to the “churn and burn” model. The platform isn’t about cranking out more and more clothing lines — it’s about championing style that fits real life, forging deeper connections between designers and consumers,...
    Show More Show Less
    16 mins
  • Creating Beauty: From Model to Mom to Fashion Entrepreneur
    Feb 6 2025

    Success in the world of fashion isn’t just about the glitz and glamour; it’s about creating genuine connections and uplifting others. In this chat, Grant Alexander sits down with his friend Jessica Klaas, an emerging bridal designer shaking things up with her label, River and Rose. They dive into Jessica’s journey from being a model to launching her own brand, which focuses on bespoke bridal and evening wear that not only looks stunning but also empowers the women who wear it. With a sprinkle of humor and heartfelt stories, they discuss everything from overcoming imposter syndrome to the challenges of balancing motherhood and entrepreneurship. Jess's vision is all about crafting a welcoming space where everyone leaves feeling gorgeous, and it’s clear she’s set to make a significant impact in the bridal scene.

    As the episode kicks off, Grant welcomes Jessica, a dear friend and a rising star in the fashion world, to House of Style. Their rapport is infectious, filled with laughter and light-hearted banter as they reminisce about their first meeting on a photo shoot. Jessica's transition from model to designer is at the forefront, and she passionately shares her commitment to creating bespoke bridal wear that not only looks stunning but also empowers women. The conversation flows seamlessly from her early days of sneaking into art classes to her current role as a mother balancing family life with her burgeoning career. Listeners gain insight into the intricacies of starting a fashion brand, the importance of personal connections, and the challenges of maintaining authenticity in a fast-paced industry. Jessica’s vision for River and Rose is as inspiring as it is aspirational, promising an exciting future filled with unique designs and heartfelt moments.

    Takeaways:

    • Jessica Klaas emphasizes that fashion is about expressing your unique identity rather than just about trends.
    • Her journey from modeling to entrepreneurship highlights the importance of following your passions, even when the path is unconventional.
    • The conversation between Grant and Jessica is filled with humor and warmth, showcasing their deep friendship and mutual support over the years.
    • Jessica's focus on empowering women through her designs demonstrates her commitment to making a positive impact in the bridal industry.
    • The episode reveals how balancing motherhood and entrepreneurship is a challenge but also a source of inspiration for Jessica.
    • Listeners are encouraged to pursue their own paths with the understanding that success is subjective and personal.

    Show More Show Less
    51 mins
  • "Revolution in Retail" Explained (Part 5/5): The Business Model & Strategy
    Jan 31 2025
    Summary

    House of Style isn’t just dreaming about changing the retail game; they’re laying down a blueprint that’s as bold as it is brilliant! This episode dives into the sophisticated yet out-of-the-box business strategies that will not only redefine how people shop but also keep investors wondering how they can get a slice of this revolutionary pie. With a dynamic ecosystem that intertwines fashion, technology, and sustainability, they’re crafting an experience that’s less like a store and more like stepping into a stylish dream! From curated collections to immersive events, the revenue streams are as diverse as the outfits on display. So, if you’re curious about how this venture plans to turn heads and profits, buckle up and join the ride!

    Show Notes

    Picture a world where shopping transcends the mundane and enters the realm of the extraordinary. Grant Alexander, the charismatic host of House of Style, paints a vivid picture of a retail revolution that goes beyond traditional norms. This isn't merely about selling clothes; it's about creating an immersive ecosystem that redefines how we engage with fashion, sustainability, and technology. With House of Style, each visit transforms into a unique experience—think live performances, interactive workshops, and stylish lounges where sipping wine while getting styled is the norm. He dives deep into the innovative business model that supports this vision, highlighting the multiple revenue streams that make House of Style not just a lofty dream but a sustainable business plan. From curated collections that increase customer satisfaction to a membership model that fosters loyalty and reduces environmental impacts, Grant lays it all out in a way that’s both sophisticated and playful. Investors looking for a smart, strategic approach will find themselves intrigued by the potential for growth and profitability that this out-of-the-box concept offers.

    Takeaways
    • House of Style is not just another retail store; it's a revolutionary ecosystem that transforms shopping.
    • The business model includes diverse revenue streams like curated collections and a membership system, ensuring steady income.
    • By merging technology with retail experiences, House of Style aims to redefine customer engagement and satisfaction.
    • Sustainability is a core principle, turning eco-friendly practices into a competitive advantage that attracts modern consumers.
    • House of Style also plans to capitalize on media and content creation, turning podcasts and social media into revenue generators.
    • Investors can expect a bold $40 million investment aimed at launching a movement rather than just a business.

    Show More Show Less
    11 mins

What listeners say about House of Style

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.