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Episode Description:

In this insightful episode of Coffee in the Barn, hosts Morgan and Casey engage in an inspiring conversation with Courtney Duffy, a Sales Support Specialist at Double L, whose journey in the swine industry reflects the qualities of a true leader often operating behind the scenes. Despite the traditional image of leadership, Courtney's pivotal role in shaping both her company’s and her community's future makes her an unsung hero in agriculture.

Courtney discusses her evolution from full-time sales to a part-time role, showcasing her ability to redefine success on her terms without sacrificing her career, family, or leadership contributions. While balancing motherhood and career demands, she has driven initiatives that reflect her quiet leadership, such as creating innovative solutions for both Double L and the swine industry during difficult times.

Her advocacy for family-friendly workplace policies and lactation support for mothers in agriculture is a testament to her leadership. At World Pork Expo, Courtney was instrumental in establishing a dedicated lactation room, offering a much-needed space for mothers to balance their personal and professional lives—just one example of how she leads through action, not title.

Key highlights include:

1. Redefining Leadership in Agri-Business: Courtney proves that leadership isn't always about titles or public recognition. Her ability to influence her company's culture, drive innovation in product offerings, and empathize with customers during challenging times reveals her as a key figure in the industry's ongoing transformation.
2. Innovating Through Adversity: Even as the swine industry faces financial struggles, Courtney and her team at Double L continue to innovate, bringing new products to market while keeping their customers' needs at the forefront.
3. Family-First Leadership: By advocating for policies that support work-life balance, Courtney helps set new standards for how companies in agriculture can retain top talent—particularly women—by embracing family-first values.

Courtney’s story reminds us that leadership can take many forms, and even without the spotlight, she continues to shape the industry and community around her. To learn more about the Double L Group please visit https://www.doublel.com.

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