• Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

  • By: Andy McCotter-Bicknell
  • Podcast

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

By: Andy McCotter-Bicknell
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  • Summary

  • This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.co
    Andy McCotter-Bicknell
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Economics
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Episodes
  • Quick lil announcement

    Quick lil announcement
    Mar 10 2024
    listen :-)
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    3 mins
  • April Dunford: Nailing Competitive Positioning

    April Dunford: Nailing Competitive Positioning
    Dec 18 2023

    April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.'


    We focused on how competitive intel and positioning intersect in business:

    - bashing "approaches," not competitors

    - the importance of positioning your competitors

    - when to mention competitors (and when to leave them be)

    - why you shouldn't be scared of talking about competitors

    - why you need to know your differentiated value


    And lots more.


    Follow April: website | LinkedIn

    Check out her new book: Sales Pitch

    Continue the conversation with me: ⁠⁠⁠LinkedIn⁠⁠⁠ 

    This episode is brought to you by the ⁠⁠⁠Healthy Competition⁠⁠⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!
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    36 mins
  • Lessons From Scaling a YC-Backed Startup w/ Emir Atli (Co-Founder & Chief Revenue Officer @ HockeyStack)

    Lessons From Scaling a YC-Backed Startup w/ Emir Atli (Co-Founder & Chief Revenue Officer @ HockeyStack)
    Nov 21 2023
    Emir Atli is the Co-Founder and Chief Revenue Officer at HockeyStack, a GTM analytics platform for B2B companies to analyze, forecast, and optimize their marketing. I joked with Emir that I feel like HockeyStack came out of nowhere but are now a constant presence in my LinkedIn feed. We dove into the reason for that, as well as Emir's thoughts on: what to do when competitors lie about your product the benefits of going through Y Combinator when to buy-out your prospect's contract with a competitor how they'll be using their recent seed funding why it's hard to start a martech business right now and lots more! Follow Emir: LinkedIn Check out HockeyStack: Website Continue the conversation with me: ⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠TikTok⁠⁠⁠ | ⁠⁠⁠Twitter⁠⁠⁠ This episode is brought to you by the ⁠⁠⁠Healthy Competition⁠⁠⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!
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    24 mins

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