• April Dunford: Nailing Competitive Positioning

  • Dec 18 2023
  • Length: 36 mins
  • Podcast

April Dunford: Nailing Competitive Positioning

Listen for free

View show details

  • Summary

  • April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.'


    We focused on how competitive intel and positioning intersect in business:

    - bashing "approaches," not competitors

    - the importance of positioning your competitors

    - when to mention competitors (and when to leave them be)

    - why you shouldn't be scared of talking about competitors

    - why you need to know your differentiated value


    And lots more.


    Follow April: website | LinkedIn

    Check out her new book: Sales Pitch

    Continue the conversation with me: ⁠⁠⁠LinkedIn⁠⁠⁠ 

    This episode is brought to you by the ⁠⁠⁠Healthy Competition⁠⁠⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!
    Show More Show Less
Show More Show Less
activate_samplebutton_t1

What listeners say about April Dunford: Nailing Competitive Positioning

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.