If you’ve ever found yourself obsessing over where the next client is coming from or feeling that gut-wrenching panic when someone says no, this episode of the Heads Together Podcast is for you. I am talking about the biggest mindset shift that makes signing clients easier: stop chasing money and start focusing on connection, trust, and service. When you do, the money becomes a natural side effect.

This isn’t about sitting back and hoping for the best. It’s about showing up, doing the work, and playing the long game. When you stop leading with desperation and start building real relationships, everything, clients, sales, opportunities, flows so much more naturally. And let’s be honest, your business feels a whole lot better when you’re not constantly stress chasing.

Don’t miss my free three day masterclass, Unearth Your Edge, where we’ll refine your niche and messaging so the right people come to you. Register now at www.gillmoakes.com/unearth

Loved the episode? Screenshot it, share it on Instagram or LinkedIn, and tag me! And if you’ve got a second, leaving a review on Apple Podcasts would be amazing, it helps the Heads Together Podcast reach more brilliant coaches like you.

Until next week, keep showing up, keep serving, and let the money follow.

Coaches, this is a BIG one! If you’re struggling to get your messaging to land with your ideal clients, there’s a good chance you’re making this mistake: you’re speaking “coach speak” instead of the real words your clients use.

If your marketing is full of phrases like “stepping into alignment,” “creating transformational shifts,” or “holding space for expansion,” you might be unintentionally confusing your audience instead of connecting with them.

In today’s episode, I’m calling out the biggest blind spot in coaching messaging—why coaches fall into this trap, why it doesn’t work, and how to fix it so that your message actually resonates with the people you want to attract.

✔️ What coach speak is and why it’s making your marketing ineffective
✔️ How to recognise where it’s creeping into your messaging
✔️ A simple test to check if your message is landing or just floating past your audience
✔️ The #1 shift that will make your ideal clients say, “Oh my God, YES! That’s me!”
✔️ The real words your ideal clients use (and how to integrate them into your messaging)

I’m challenging you to audit your messaging—your website, social media bios, sales pages, and even how you introduce yourself at networking events. Find the coach speak, strip it out, and replace it with the words your ideal clients actually use.

🚀 And if you’re not 100% clear on your unique coaching edge and how to craft messaging that attracts the right clients…

I’ve got something for you!

You asked, and I listened! I’m creating a totally free mini-course to help you:
✔️ Nail your unique coaching edge
✔️ Get crystal clear on who you serve and how to communicate your value
✔️ Craft messaging that actually attracts the right clients

💌 Sign up here: gillmoakes.com/unearth

🚨 Don’t wait! If this episode hit home, go sign up now so you’re the first to get access when it launches in the next couple of weeks!

If this episode made you rethink how you communicate your coaching business, subscribe so you don’t miss upcoming episodes packed with insights to help you grow.

💜 Loved this episode? Share it with a coach who needs to hear this!

✨ And if you want to help more coaches ditch the coach speak and attract their dream clients, please leave a 5-star review on Apple Podcasts—it truly makes a difference!

Are you struggling to attract enough of the right coaching clients? You’re not alone. One of the biggest frustrations I hear from coaches is that they’re either not getting enough clients at all—or they’re attracting people who aren’t the right fit. They either can’t afford their coaching or just don’t align with the work they want to do.

In today’s episode, I’m coming in hot with some tough love about the real reason this is happening. Spoiler: It’s all about niching—and yes, you absolutely DO need to niche! Please don't be tempted to listen to the people who are just telling you what you want to hear!

I’ll be breaking down why trying to be everything to everyone makes you invisible, how defining your coaching niche actually frees you rather than restricts you, and why this is the single biggest shift that will help you start attracting dream clients who truly value your work.

✔️ Why generalist messaging doesn’t work and makes you blend into the background
✔️ The biggest fears coaches have about niching—and why they’re holding you back
✔️ How to position yourself as an expert so your ideal clients immediately recognise that you’re the coach for them
✔️ The key to making your messaging land so that the right people reach out to work with you
✔️ My potential plan for a free mini-course on nailing your niche—should I create it? Let me know!

I’m thinking about creating a free, no-strings-attached mini-course to help you get crystal clear on what makes you unique as a coach and how to define your perfect niche. But I need to know if this is something you’d find valuable!

💌 Let me know! Send an email to info@gillmoakes.com, drop me a message on LinkedIn, or DM me on your favourite platform. If enough of you raise your hands and say yes, please, I’ll make it happen.

If this episode resonated with you, make sure to subscribe so you don’t miss upcoming episodes packed with coaching business insights. And if you know a coach who needs to hear this message, send this episode their way! 💜

🔗 Want more support growing your coaching business?
Check out The Coaching Business Academy – where I teach you how to attract ideal clients, create signature offers, and build a thriving coaching business. More details inside the episode!

✨ If you loved this episode, please leave a 5-star review on Apple Podcasts – it helps us reach more coaches like you! Thanks for being part of my world!