Coaches, this is a BIG one! If you’re struggling to get your messaging to land with your ideal clients, there’s a good chance you’re making this mistake: you’re speaking “coach speak” instead of the real words your clients use.

If your marketing is full of phrases like “stepping into alignment,” “creating transformational shifts,” or “holding space for expansion,” you might be unintentionally confusing your audience instead of connecting with them.

In today’s episode, I’m calling out the biggest blind spot in coaching messaging—why coaches fall into this trap, why it doesn’t work, and how to fix it so that your message actually resonates with the people you want to attract.

✔️ What coach speak is and why it’s making your marketing ineffective
✔️ How to recognise where it’s creeping into your messaging
✔️ A simple test to check if your message is landing or just floating past your audience
✔️ The #1 shift that will make your ideal clients say, “Oh my God, YES! That’s me!”
✔️ The real words your ideal clients use (and how to integrate them into your messaging)

I’m challenging you to audit your messaging—your website, social media bios, sales pages, and even how you introduce yourself at networking events. Find the coach speak, strip it out, and replace it with the words your ideal clients actually use.

🚀 And if you’re not 100% clear on your unique coaching edge and how to craft messaging that attracts the right clients…

I’ve got something for you!

You asked, and I listened! I’m creating a totally free mini-course to help you:
✔️ Nail your unique coaching edge
✔️ Get crystal clear on who you serve and how to communicate your value
✔️ Craft messaging that actually attracts the right clients

💌 Sign up here: gillmoakes.com/unearth

🚨 Don’t wait! If this episode hit home, go sign up now so you’re the first to get access when it launches in the next couple of weeks!

If this episode made you rethink how you communicate your coaching business, subscribe so you don’t miss upcoming episodes packed with insights to help you grow.

💜 Loved this episode? Share it with a coach who needs to hear this!

✨ And if you want to help more coaches ditch the coach speak and attract their dream clients, please leave a 5-star review on Apple Podcasts—it truly makes a difference!