In this video, Danny Leibrandt, founder of Pest Control SEO, presents a comprehensive guide to optimizing a Google Business Profile (GBP) for pest control businesses. He starts by inviting viewers to read the blog post on his website and offers additional insights not covered in the blog. The guide walks through 15 key aspects of setting up and managing a GBP to rank higher on Google and attract more customers. Key points include: Business Name: Danny emphasizes the importance of including keywords like "pest control" in the business name to improve rankings. 1. Business Category: He explains the primary category should be "pest control service" and suggests adding additional relevant categories. 2. Business Description: Danny advises focusing on writing compelling, conversion-driven copy rather than keyword stuffing. 3. Website: Linking to a city-specific landing page on your website is essential for better SEO performance. 4. Social Profiles: Setting up and linking business social profiles can strengthen your online presence. 5. Address: He discusses the proximity relevance of a business's address for local rankings and advises against using PO boxes or home addresses. 6. Service Area: While not a significant ranking factor, accurately listing service areas is still beneficial. 7. Business Hours: Danny advises being truthful about business hours, as Google penalizes unresponsive businesses. 8. Additional Info: Attributes like accessibility, amenities, and crowd info can boost visibility, particularly for certain demographic groups. 9. "More": Adding additional information such as your nationality, availability, and languages spoken can you give you a nice ranking boost. 10. Reviews: Consistent, high-quality reviews are critical for success, and Danny encourages asking customers personally for reviews. 11. Photos: He recommends uploading numerous photos and videos to create a well-rounded and engaging profile. 12. Products: Adding key services as products, along with descriptions and links to service pages, helps strengthen the profile. 13. Services: Fill out predefined services and write descriptions to cover all offerings. 14. Q&A: This section can answer common customer questions, and Danny suggests regularly updating it. 15. Google Posts: Weekly posts are recommended to engage potential customers and convert them through compelling offers. He concludes by stressing the importance of focusing on reviews and photos, especially for businesses with multiple locations. Danny offers his agency’s services to handle GBPs for pest control companies, mentioning that his agency provides a comprehensive solution for local SEO management. Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Link to blog post: https://pestcontrolseo.com/blog/google-business-profile-for-pest-control #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery