• From Ice Rinks to Pickleball Courts: Building Community and Innovation with 20x44 Co-Founder Lee Elias

  • Mar 7 2024
  • Length: 44 mins
  • Podcast

From Ice Rinks to Pickleball Courts: Building Community and Innovation with 20x44 Co-Founder Lee Elias cover art

From Ice Rinks to Pickleball Courts: Building Community and Innovation with 20x44 Co-Founder Lee Elias

  • Summary

  • Welcome to another exciting episode of The 20x44 Life Podcast, your dedicated source for all things pickleball. In this episode we take you on a journey through the ins and outs of pickleball, from the sport's addictive nature to the origins of our brand, 20x44. Join our host, Brandon, as he converses with Lee MJ Elias, co-owner of 20x44 and a veteran in the sports industry, on his transition from hockey to pickleball, and the vision behind our brand.

    Episode Highlights:

    1. Welcoming Lee Elias to the Pickleball World: Discover Lee's extensive background in hockey, his first impressions of pickleball, and his excitement to join the 20x44 community.
    2. The Story Behind 20x44: Uncover the unique story of how our brand name originated from the standard dimensions of a pickleball court, and why it resonates with players across the globe.
    3. Building a Community: Learn about our commitment to fostering a supportive and inclusive pickleball community, drawing parallels between Lee's experiences in hockey and the inclusive nature of pickleball.
    4. Innovating with the EL Paddle: Get an inside look at the development and unique features of our flagship product, the EL paddle, designed to cater to players of all levels.
    5. Personal Journeys and Professional Insights: Hear about Lee's personal journey from a young hockey player to an entrepreneur in the sports industry, and how his experiences shape our approach at 20x44.
    6. Fostering Teamwork and Inclusion: Dive into the importance of community, teamwork, and mental toughness in sports and life, as Lee shares his perspectives and insights.
    7. Engaging with the Audience: Learn how we're making the pickleball journey accessible to all, from novices to pros, and how your feedback helps shape our future.

    Key Takeaways:

    • The 20x44 brand is deeply rooted in the essence and dimensions of pickleball, aiming to tell a story and create a sense of belonging among players.
    • Lee Elias brings a wealth of experience and a fresh perspective to the pickleball community, emphasizing the importance of inclusion, innovation, and community building.
    • The EL paddle represents our commitment to quality and innovation, designed to enhance the playing experience for individuals at every skill level.
    • Teamwork, community, and mental toughness are universal values that transcend sports boundaries, playing a crucial role in the growth and enjoyment of pickleball.


    Thank you for tuning into The 20x44 Life Podcast. We hope this episode provided valuable insights into the world of pickleball and our vision at 20x44. Join our community by visiting 20x44.net and by following us on social media at @20x44Life. Whether you're new to the sport or a seasoned pro, we're excited to rally together and grow this incredible community.

    Contact Us:
    Have questions or feedback? We'd love to hear from you! Contact us through our website, via email (info@20x44.net) or reach out on social media @20x44Life.

    Connect with Us:

    • Subscribe to 20x44 Life: A Pickleball Podcast on your favorite podcast platform
    • Follow us on Instagram and Twitter @20x44Life for the latest pickleball news and updates
    • Visit our website at www.20x44.net for paddles and more
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