0:00 Intro
0:24 Welcome
0:39 Angela Introduces herself
1:24 Angela talks about how her Insurance License went from side hustle to a full-time focus
1:56 What led you to this line of work?
2:12 Angela talks about what her company offers
2:38 Angela talks about how she got into the insurance and financial preparedness business
3:28 Angela talks about how she started to focus on this side hustle and turn it into something more long-lasting
3:55 What happens when someone comes to you, but you cannot provide them that service directly?
4:33 I offer them options
5:30 After giving them options, I connect them with our financial team to do a no-cost evaluation.
6:04 How does someone take this path? And what type of person is built for this kind of work?
7:13 Angela talks about the temperament of a person who would be successful with this role
7:43 How do you go about finding clients today?
7:52 Starting with the people closest to me and vie social media
8:11 Social Media is my primary channel for education
8:53 This makes it sound very low pressure
8:56 It's more organic. I had more trouble getting an 85-year-old woman to do knee bends
9:30 An example of how she helped a family do more with their money
10:05 People don't really know what they have in their benefits.
10:53 What do you find is missing the most out of people's benefits?
11:27 People have insurance, but do you have income protection for your loved ones?
11:56 You want to have enough
12:30 Let's make sure you have something you own
12:49 Expand on the idea of "something you own."
13:00 Angela explains group policies and how it's different from what she offers
13:59 I talk about my experience a bit
14:30 You don't have to stop with what your company gives you
14:45 Talk about what that means for people
14:56 Find out what the recommended insurance policy is based on your salary
16:05 Yea, but what should I expect to pay for this?
16:55 It's not just the cost, but it's also about your budget
18:44 We start to talk about investing
19:20 What are some investment ideas that you think are important?
20:53 What about people who are longer in their career and now having to make these kinds of choices?
22:44 What's next for Angela, What's your roadmap?
23:05 I want to grow and train others to do this
24:08 Is Angela hiring???
24:15 We ARE!!
25:14 So what does someone need to get started?
25:27 The financial impact to get launched….
25:55 Time investment is …..
26:13 You're talking to people while training and can even earn bonuses!
26:56 What does Angela do when she's not saving families from a financial crisis?
27:54 What's the last thing Angela bought on Amazon.com?
28:20 How do people find Angela?
28:44 Get ahold of Angela, Give her a CALL!!!
29:04 Closing

0:00 Intro
0:23 Welcome, Cooper Kearns!
0:48 Cooper Kearns introduces herself
1:38 You got Rehired!
2:19 How did you cope with the layoff when it initially happened?
4:07 What were some strategies you employed or planned to use during your layoff?
6:35 Value of Posting that your open to new opportunities
7:00 What does the company you work for do? Who do they staff?
7:42 How is the marketing / creative industry surviving during this covid job crunch?
8:15 Digital Marketing and Digital Advertising have seen steady opportunities!
8:55 What are some things you look for in people trying to get a job in the digital marketing and digital advertising world?
9:12 Certifications are beneficial for the digital space
9:58 What's the hot certification right now?
10:47 Is there a cost associated with those certifications you mention?
11:20 Anyone can pass a test, what can people do beyond getting a certification to help drive their marketability and show proficiency?
12:37 Showing metrics is a good driver and shows comprehension
13:08 Portfolios are key but make it clean, up-to-date, and match your resume.
13:55 Any cool tools that people are using to showcase their work?
14:50 What's something you would like them to stop doing?
16:27 Are you direct placement or contract to hire?
16:45 Contract to hire route can be a faster path to a job.
17:20 Contract to hire is a little scary to some people
17:39 I flipped a job from Contract to hire to full time during the interview process
19:00 I've seen similar situations where people converted a contract to hire offer to a full-time offer.
19:18 Do adding all the statistics in my resume have value? Should I be including them?
21:37 Frustration with companies passing because resumes are missing data
22:07 What is the right size for a resume nowadays?
24:48 How important are those items at the bottom of your resume, the clubs, references, extra activities, etc.
28:35 Is there a format for your resume which can make it pop? 
29:31 What is the most important part of someone's resume?
29:55 Experience and consistent professional format, of course!
30:40 Attention to detail goes a long way.
32:21 What are some pointers you can provide to people for those first-round interviews?
34:19 Come prepared with questions at the end!
35:35 What question do you wish candidates would ask more?
36:12 What's a question you wish they would stop asking?
37:06 what was the last thing Cooper bought off Amazon
38:01 How does someone get a hold of Cooper Kearns?

Resources:

SimpliSafe 

I Said This You Heard This 

Brent Baldwin Show Notes

0:00 Welcome & Introduction

0:50 Brent Baldwin Introduces himself

1:00 Brent explains what a brand marketer is

1:40 Focus group moderator?!

2:09 Talks about transitioning from a focus group moderator to Brand Marketer.

2:35 Kids fitness trackers and targeting with gamification

3:00 Joined Cartoon Network

3:50 What happened after CartoonNetwork

4:00 Brent talks about working with Anna, Elsa, Mickey & Donald

4:23 The Fab 5 and Frozen cause disruption

4:50 Disney on Ice with Frozen & being a 5 star Dad

5:30 Reflects on How Cartoon network would compete with Netflix, Hulu, etc.

6:30 Why do we cut the ends off the ham?

7:11 What was the biggest challenge of transforming the Fab 5 into Frozen on Ice?

7:55 Kids singing Frozen songs inspire the click

8:33 Disney Brand standards cause them to rethink things

9:40 Interviewing Anna, "How heavy is your cape?"

10:33 We love the bubble wands

10:40 How do you justify $40 for a giant flashlight

11:08 Your career grows up. Brent talks about the Harlem Globetrotters

11:40 Short pit stop working for a toy company

12:10 Having experience in the kid and toy space really benefitted the Globetrotters.

12:45 Globetrotters pivot towards family

14:15 Repositioning the brand and putting a family image and spin on it.

15:00 Reminiscing on seeing the globe trotters with his dad at the old Omni in Atlanta

15:50 The recurring theme of heart/emotion of things

16:15 Brent talks about an anti-bullying campaign that solidified his focus

16:50 Getting 1 million people to speak up against bullying

17:12 Chasing the metrics

17:38 The letter that changed everything

18:57 Emotion is what sets us apart

19:30 Emotional Capital and the startup world

20:00 Building a community first

20:27 What are some predictions you have about moving toward emotional marketing

21:08 Not selling on blue, red, green

21:45 SimpliSafe gets it

22:45 Organizations are going to really go this route

23:11 "We want brands who stand for something."

23:34 Subaru stand for giving back, they get it

24:00 Others don't get it, and they fall flat

24:36 Smaller companies making more effort than Nike

25:39 Brands are going to invest in emotional marketing I hope they do it with purpose

25:47 I don't even know what Ford's purpose is, but I know Zappos's purpose!

26:30 Resumes speckled with achievements but no heart.

27:15 How can we take emotional brand marketing and parlay that into our job searches?

27:34 Be vulnerable, transparent and honest

27:46 Resumes based in truth

28:16 Being Values-Based and talking about myself in a different way

29:06 Talking about the EQ I get from projects

31:11 Burger king is not the right fit for me.

31:32 I created a persona to go with my resume

31:40 Winning the pinewood derby

32:00 Interviewing people at 7-11 at 4 am

32:15 What I eat, what tv I watch, what I shop

33:25 I geek out on personality tests

34:00 I follow a company of people on LinkedIn who are in an industry I have no need for

34:56 Brent tosses me a lead to Mary Kay

35:12 Brent geeks our on personality tests and temperaments

36:00 I'm a green married to a yellow with red and yellow daughters

36:24 Brent drops a plug to I Said this, You heard that

36:45 I talk about a goal for the podcast

37:11 What's next? Furloughed to unemployed.

37:26 Owning that this sucks

38:06 Brent gives us a scoop on his new company Nyoo (pronounced like New)

38:56 Flipping the agency model on its head and focusing on startups.

39:30 It's a model where you pay for only what you need.

39:42 Freelancers listen up!

43:30 Struggles of starting something new!

43:43 Take that CNBC!

43:50 If I break two dollars in referral fee's I'll buy brent coffee!

44:33 What was the last thing Brent bought on Amazon?

45:36 Brent talk about burning his house down

45:57 We talk about my closet

46:08 Closing