• Brent Baldwin - Brand Marketing, Emotional Marketing, Ford vs Zappos

  • Jul 1 2020
  • Length: 47 mins
  • Podcast

Brent Baldwin - Brand Marketing, Emotional Marketing, Ford vs Zappos

  • Summary

  • Resources:

    SimpliSafe 

    I Said This You Heard This 


    Brent Baldwin Show Notes

    0:00 Welcome & Introduction

    0:50 Brent Baldwin Introduces himself

    1:00 Brent explains what a brand marketer is

    1:40 Focus group moderator?!

    2:09 Talks about transitioning from a focus group moderator to Brand Marketer.

    2:35 Kids fitness trackers and targeting with gamification

    3:00 Joined Cartoon Network

    3:50 What happened after CartoonNetwork

    4:00 Brent talks about working with Anna, Elsa, Mickey & Donald

    4:23 The Fab 5 and Frozen cause disruption

    4:50 Disney on Ice with Frozen & being a 5 star Dad

    5:30 Reflects on How Cartoon network would compete with Netflix, Hulu, etc.

    6:30 Why do we cut the ends off the ham?

    7:11 What was the biggest challenge of transforming the Fab 5 into Frozen on Ice?

    7:55 Kids singing Frozen songs inspire the click

    8:33 Disney Brand standards cause them to rethink things

    9:40 Interviewing Anna, "How heavy is your cape?"

    10:33 We love the bubble wands

    10:40 How do you justify $40 for a giant flashlight

    11:08 Your career grows up. Brent talks about the Harlem Globetrotters

    11:40 Short pit stop working for a toy company

    12:10 Having experience in the kid and toy space really benefitted the Globetrotters.

    12:45 Globetrotters pivot towards family

    14:15 Repositioning the brand and putting a family image and spin on it.

    15:00 Reminiscing on seeing the globe trotters with his dad at the old Omni in Atlanta

    15:50 The recurring theme of heart/emotion of things

    16:15 Brent talks about an anti-bullying campaign that solidified his focus

    16:50 Getting 1 million people to speak up against bullying

    17:12 Chasing the metrics

    17:38 The letter that changed everything

    18:57 Emotion is what sets us apart

    19:30 Emotional Capital and the startup world

    20:00 Building a community first

    20:27 What are some predictions you have about moving toward emotional marketing

    21:08 Not selling on blue, red, green

    21:45 SimpliSafe gets it

    22:45 Organizations are going to really go this route

    23:11 "We want brands who stand for something."

    23:34 Subaru stand for giving back, they get it

    24:00 Others don't get it, and they fall flat

    24:36 Smaller companies making more effort than Nike

    25:39 Brands are going to invest in emotional marketing I hope they do it with purpose

    25:47 I don't even know what Ford's purpose is, but I know Zappos's purpose!

    26:30 Resumes speckled with achievements but no heart.

    27:15 How can we take emotional brand marketing and parlay that into our job searches?

    27:34 Be vulnerable, transparent and honest

    27:46 Resumes based in truth

    28:16 Being Values-Based and talking about myself in a different way

    29:06 Talking about the EQ I get from projects

    31:11 Burger king is not the right fit for me.

    31:32 I created a persona to go with my resume

    31:40 Winning the pinewood derby

    32:00 Interviewing people at 7-11 at 4 am

    32:15 What I eat, what tv I watch, what I shop

    33:25 I geek out on personality tests

    34:00 I follow a company of people on LinkedIn who are in an industry I have no need for

    34:56 Brent tosses me a lead to Mary Kay

    35:12 Brent geeks our on personality tests and temperaments

    36:00 I'm a green married to a yellow with red and yellow daughters

    36:24 Brent drops a plug to I Said this, You heard that

    36:45 I talk about a goal for the podcast

    37:11 What's next? Furloughed to unemployed.

    37:26 Owning that this sucks

    38:06 Brent gives us a scoop on his new company Nyoo (pronounced like New)

    38:56 Flipping the agency model on its head and focusing on startups.

    39:30 It's a model where you pay for only what you need.

    39:42 Freelancers listen up!

    43:30 Struggles of starting something new!

    43:43 Take that CNBC!

    43:50 If I break two dollars in referral fee's I'll buy brent coffee!

    44:33 What was the last thing Brent bought on Amazon?

    45:36 Brent talk about burning his house down

    45:57 We talk about my closet

    46:08 Closing

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