Episode #325 // I’m sure you hear me talk frequently about value creation. As a leader, your primary objective above all else is to deliver value. How you do that depends on your context.

One of the key principles that enables this razor-sharp fixation on value is simplicity and focus. Simplifying your company's objectives, its work program, and its customer value proposition is a complex and difficult process – but if you can get it right, it opens the door to greatness.

In this episode, I lay out a number of examples from the overwhelming body of knowledge that supports the principle of simplicity and focus. How can you use it to discover and develop your superpower, the one thing that matters most?

I begin with a look at some of the most interesting published work on how to use simplicity and focus to maximize strategic value. I give you a real world example of a company that I worked for that had its superpower absolutely nailed. And I finish with some tips for evaluating where your own team is right now, so that you can identify and develop its unique superpower.

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