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In this episode, Sober Steve, the Podcast Guy, shares insights and strategies for launching or relaunching your podcast before the new year. If you’ve been thinking of starting a podcast or need a refresh for your current show, this episode will help you understand why the fall is the best time to get started. Steve also offers tips to avoid procrastination, so you don’t have to compete with the crowded January 1st podcast launch rush.

Key Takeaways:

• Why launching before the new year is advantageous compared to a January 1st launch.
• Podcasting listenership spikes in January, but launching with more episodes prepped in advance gives you a competitive edge.
• Only 44% of podcasters make it past their third episode; don’t be one of them!
• Launching in the fall allows you to have 10-12 episodes by January, making it easier for listeners to discover and binge your content.
• Podcast listenership increased by 10% in 2023—this is a growing medium, and there’s no better time to start!

Tips for Launching:

• Start now to build content and SEO visibility.
• Focus on your unique voice and personality to stand out.
• Avoid the January 1st rush where many podcasters compete for attention.

What's Next? Need help launching your podcast? Head over to sobersteve.com to sign up for a free brainstorming session where we’ll discuss your podcasting dreams and tackle any obstacles in your way!

Follow me on Threads @podcastingbadass to continue the conversation and stay updated!

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