Elle Hill's story is fascinating. She started as an assistant's assistant sweeping the floors initially in the cosmetic biz but her ambition continuously drove her to do and want more. She pivoted to jewelry and couldn't, in my estimation, have picked a tougher industry for a young woman at that time, to make her mark. By her description "patriarchal, fraternal and fragmented" the gem trade and jewelry industry was slow to innovate and based mostly on trust. She quickly succeeded, largely by sheer and raw energy, a thoughtful sales methodology and a naivety that constantly pushed her forward, "Why not me?" She didn't know what she didn't know and that was actually a plus. 

I'm not going to tell you Elle's whole story, because I want you to listen to the podcast. But I will just leave you with this one tidbit - Elle moved to China, with 2 toddlers, learned Mandarin, killed it in the jewelry biz over there for 10 years (listing on the AUS Stock Exchange and winning numerous industry awards)...

Richard made a big splash on LinkedIn last Summer when he published a comprehensive report on the (content distribution) algorithm which seemed to confirm what many LinkedIn authors had suspected in relation to how their posts were being assessed and shared on the platform. I know he was working on an update of that 2019 bombshell report and I was waiting for him to complete it, so he could come on the show to talk about it!  We spoke for over an hour and only got through 60% of his research. So he's agreed to come on again (next week) for part 2! 

Adam and I discuss our favorite deli sandwich (Reuben), how people perceive him, how he came up with the name of his consulting business, what it was like being fired by Gary Vaynerchuk and his LinkedIn Live methodology (and lots of other topics....).

Hung Lee started one of the most influential recruitment newsletters almost by accident. He converted a lifetime habit of curating recruitment related content into a must-read industry bulletin. He's got a lot going on and expresses opinions that are based on his real-life experience and background in a rapidly changing TA world. 

Brian Golod has built a career consulting business by working tirelessly and pulling levers on LinkedIn. Some would say that he’s cracked the LinkedIn code. I would say that LinkedIn is the perfect communication channel and best way to go to market - for a guy like Brian, who understands how to help, support and provide maximum value on the largest (and essential) professional networking site on the planet.

We talk about his origin story, what drives him and what he does (so well).

Sweta talks about her immigrant journey, why she pivoted into helping job-seekers and how she planned her LinkedIn strategy. We also talked about baking and mass-tagging!

Andreas and I talk about how the idea of SHIELD came to him and his colleagues, we also talked data insights and what his customers can expect to see in the future. And we delve pretty deep into the (burning) questions I have about the current state of the LinkedIn algorithm.

Amy and I discuss her career start, her Yahoo! experience, her Indeed experience. We talk about what she means by “cracking the code” in relation to her approach to helping her clients find brilliant sales leaders. And lots of other subjects!