In this episode, AJ sits down with Garik Himebaugh, founder of Eco-Stylist, to discuss the launch of a new personalized styling service on their unique platform. Garik explains how Eco-Stylist focuses on sustainable, eco-friendly fashion, offering customers tailored recommendations for clothing items and shoes they will love. They then discuss the importance of making sustainable choices in fashion and how a newly introduced feature allows users to receive specific product links through a subscription model without committing to a purchase.

Quick note: users can sign up for one-time, monthly, or quarterly recommendations, providing flexibility to meet different audience needs.

The conversation also touches on the evolution of Eco-Stylist from its inception over six years ago to its current business model, driven by Garik's passion for solving consumer problems and promoting ethical fashion choices. AJ and Garik also delve into the motivations behind the brand and the unique ways it addresses common shopping challenges faced by conscious consumers aged 25 to 34, often residing in urban areas. Furthermore, the episode features a live audit of the Eco-Stylist website, where AJ offers her insights on improving the user experience, highlighting key areas for enhancement such as website navigation, style quiz clarity, and conversion optimization. Concluding the episode, Garik shares valuable feedback on how to make the user journey more intuitive and effective, ensuring that the benefits of the company’s services are clearly communicated to potential customers.

Chapters:
00:00 Introducing Garik Himebaugh, Founder of Eco-Stylist
01:39 Garik’s Unique Journey to Eco-Stylist
04:16 Understanding Eco-Stylist’s Target Audience
06:10 Conversion Challenges & Solutions: The Style Quiz
08:48 AJ’s Website Audit and Recommendations
09:04 Capturing Email Without Hurting Conversion Rates
09:45 Using a Style Quiz to Boost Conversion
12:36 Designing for the Mobile Experience
13:14 Creating Clarity for Your Primary Actions
14:17 Addressing Carousel Design for Testimonials
15:14 Breaking Down Clear Subscription Benefits
17:12 Using FAQs to Engage Customers
18:31 Picking Your Primary Button Styling
20:11 Addressing Specific Sizing and Shape
23:01 Narrowing Down Specific Style Preferences
23:58 Setting Clear Expectations for Customers
24:32 Garik’s Three Takeaways from The Audit
25:33 How to Connect with Garik & Eco-Stylist

Connect with Garik & Eco-Stylist:

Website

LinkedIn

Instagram

Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources

In this episode, AJ speaks with Jordan Salvit, an experienced entrepreneur and the CEO of Paint Plot, a unique paint-by-numbers kit provider aimed at making painting easy for adults. Together, AJ and Jordan delve into the journey of Paint Plot customers who have recently been discovering their website in larger numbers through Google Search. They also explore ways to enhance product detail pages (PDPs) to boost conversion rates. Also, AJ offers tips on carousel design, in addition to breaking down specific strategies for prioritizing product information, emphasizing key details, and avoiding confusion that might decrease conversions.

Later in the episode Jordan provides insights into Paint Plot’s target demographic, which is mainly comprised of older individuals who enjoy methodical and therapeutic activities, sharing real-life stories of the benefits. AJ and Jordan also discuss the company’s approach to engaging younger audiences, leveraging customer feedback for product development, and optimizing Paint Plot’s mobile and desktop user experience. Finally, they cover actionable steps and A/B testing methods to improve Paint Plot’s online presence and conversion rates. The conversation concludes with key takeaways for any listeners interested in optimizing their e-commerce footprint, site clarity, and conversion rates.

Connect with Jordan and Paint Plot:

Paint Plot’s Website

LinkedIn

Email: Jordan@Salvit.com

Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources

Produced By: Social Chameleon

This week AJ sits down with Bina Colman, founder of Compassionate Callers and now the Head of Patron Engagement at Parent Projects for an insightful chat about the evolving state of elder care services. Bina discusses how her company supports families with elderly loved ones by providing essential services such as medication reminders, meal reminders, and regular check-ins to ensure their well-being. Recently, Compassionate Callers merged with Parent Projects, expanding their services to include a more comprehensive platform for elder care. This platform offers individualized projects to help families manage complex elder care situations, emphasizing the importance of conversion rate optimization in making these services more accessible.

This episode features a live conversion audit of the Parent Projects website, where AJ and Bina go through the site's copy, layout, and user experience. Key insights from the audit include the importance of clear messaging that highlights the safety and health benefits of their services, stronger call-to-action buttons for better user engagement, and rearranging content to be more user-centric. These tips aim to improve the overall user experience and increase conversion rates while improving user-centric messaging. The discussion also provides valuable, actionable advice for any business looking to optimize its online presence and connect more effectively with potential clients.

Connect with Bina & Parent Projects:

Website

LinkedIn

Podcast

Email: Bina@parentprojects.com

Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources