In this episode, AJ sits down with Garik Himebaugh, founder of Eco-Stylist, to discuss the launch of a new personalized styling service on their unique platform. Garik explains how Eco-Stylist focuses on sustainable, eco-friendly fashion, offering customers tailored recommendations for clothing items and shoes they will love. They then discuss the importance of making sustainable choices in fashion and how a newly introduced feature allows users to receive specific product links through a subscription model without committing to a purchase.

Quick note: users can sign up for one-time, monthly, or quarterly recommendations, providing flexibility to meet different audience needs.

The conversation also touches on the evolution of Eco-Stylist from its inception over six years ago to its current business model, driven by Garik's passion for solving consumer problems and promoting ethical fashion choices. AJ and Garik also delve into the motivations behind the brand and the unique ways it addresses common shopping challenges faced by conscious consumers aged 25 to 34, often residing in urban areas. Furthermore, the episode features a live audit of the Eco-Stylist website, where AJ offers her insights on improving the user experience, highlighting key areas for enhancement such as website navigation, style quiz clarity, and conversion optimization. Concluding the episode, Garik shares valuable feedback on how to make the user journey more intuitive and effective, ensuring that the benefits of the company’s services are clearly communicated to potential customers.

Chapters:
00:00 Introducing Garik Himebaugh, Founder of Eco-Stylist
01:39 Garik’s Unique Journey to Eco-Stylist
04:16 Understanding Eco-Stylist’s Target Audience
06:10 Conversion Challenges & Solutions: The Style Quiz
08:48 AJ’s Website Audit and Recommendations
09:04 Capturing Email Without Hurting Conversion Rates
09:45 Using a Style Quiz to Boost Conversion
12:36 Designing for the Mobile Experience
13:14 Creating Clarity for Your Primary Actions
14:17 Addressing Carousel Design for Testimonials
15:14 Breaking Down Clear Subscription Benefits
17:12 Using FAQs to Engage Customers
18:31 Picking Your Primary Button Styling
20:11 Addressing Specific Sizing and Shape
23:01 Narrowing Down Specific Style Preferences
23:58 Setting Clear Expectations for Customers
24:32 Garik’s Three Takeaways from The Audit
25:33 How to Connect with Garik & Eco-Stylist

Connect with Garik & Eco-Stylist:

Website

LinkedIn

Instagram

Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources