Today, the alcohol-free industry is worth $1.6 TRILLION dollars and counting, with celebrities, wellness icons, and millions of women joining the movement. Not long ago, choosing to not drink meant you were labeled, questioned, or told you’d “never have fun again.” How times have changed.

I’ve had the incredible honor of watching this glow-up since I took my first break from alcohol 7.5 years ago. At the time, around 10% of the population didn’t drink. Now? That number has soared to 25%.

This episode is all about how we got here, from what it was like to go alcohol-free when options were scarce, the fascinating data behind this global shift, and what this means for our culture moving forward.

7.5 years ago, I’d drive an hour just to find a decent AF stout, but today, there are options EVERYWHERE: restaurants, grocery stores, online, and it’s only growing with endorsements from influencers like Katy Perry and Tom Holland, who have their own AF brands.

If you go alcohol-free today, you are an early adopter and an innovator. Join us inside Euphoric the Club, the premier community of successful, alcohol-free women (and the women who are becoming them), and apply for the next round of the Empowered AF 5X Coach Certification Program, which starts in TWO DAYS.

IN THIS EPISODE:

• The alcohol-free movement leapt from taboo to trend and why NOT drinking is a modern status symbol, not a social stigma
• Jaw-dropping stats; for example, 25% of Americans haven't touched alcohol in the past year, and 50% plan to drink less
• The rise of alcohol-free beverages and how innovative brands and celebrities have turned not drinking into the coolest option in the room
• Why I think the alcohol-free movement is one of the biggest wellness trends for coming generations (plus, looking at the potential of YOUR influence on the people you know)

LINKS/RESOURCES MENTIONED

If you know you’re meant to help other people change their relationship with alcohol and achieve deep healing (along with their bigger dreams), apply for the Empowered AF 5X Coach Certification Program – and get 5x certified as a world class alcohol-free empowerment coach, mindset coach, success coach, NLP practitioner, and hypnosis practitioner. This program includes a four-month business mastermind and a business retreat in Southern California.

Check out Euphoric the Club, the premier club for successful women who don’t drink (and the women who are becoming them) where you can get access to all my alcohol-free programs and methodology, coaching, and trainings for only $62.

Awarded the most empowering book in the sober curious genre, be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today and leave your review.

Follow @euphoric.af on Instagram. And as always, rate, review, and subscribe so we can continue spreading our message far and wide.

Today, I’m finally diving into a topic I’ve wanted to share with you for ages: MONEY.

If you’ve cut back or said goodbye to alcohol, you’re already sitting on a gold mine. The average drinker spends $3,000 to $8,000 a year on alcohol alone – and now is the perfect time to leverage that raise and make your money work smarter.

In this episode, I’m sharing the foundations of financial literacy for alcohol-free women – the habits, mindsets, and investing principles that can create lasting wealth. We’re talking about investing, emergency funds, high-yield savings accounts, retirement, all of it.

I’ll also take you behind the scenes of my own money journey. Obviously I am not a financial advisor, but there are principles that I live by that have made my life SO much easier. When you remove alcohol, you gain energy, peace, and the power to build a legacy.

If you’re looking to start your own purpose-driven income stream, coaching is one of the most scalable business models out there. Enrollment is open for the next round of the Empowered AF 5X Coach Certification Program.

IN THIS EPISODE:

• How ditching alcohol instantly gifts you $3,000–$8,000 a year (plus all the sneaky extra costs you’re no longer burning away with every happy hour)
• Why even small, consistent investments made TODAY can snowball into 7-figures (and the massive wealth gap you create by starting now vs. putting it off)
• The investing gender gap, demystifying the stock market, and the one simple index fund strategy endorsed by history’s most legendary investors
• The truth about hoarding cash, beating inflation, and why high-yield savings accounts are the modern woman’s must-have
• Why investing in yourself yields the highest ROI and is the secret weapon of 88% of self-made millionaires

LINKS/RESOURCES MENTIONED

In this book I mention Die With Zero: Getting All You Can From Your Money And Your Life by Bill Perkins and Dr. Benjamin Hardy, whose research I dive into in Episode 266.

If you know you’re meant to help other people change their relationship with alcohol and achieve deep healing (along with their bigger dreams), apply for the Empowered AF 5X Coach Certification Program – and get 5x certified as a world class alcohol-free empowerment coach, mindset coach, success coach, NLP practitioner, and hypnosis practitioner. This program includes a four-month business mastermind and a business retreat in Southern California.

Awarded the most empowering book in the sober curious genre, be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today and leave your review.

Follow @euphoric.af on Instagram. And as always, rate, review, and subscribe so we can continue spreading our message far and wide.

I went VIRAL! I’ve been talking about entrepreneurship and the alcohol-free lifestyle on social media for years, but recently, something I said hit a deep chord:

The universe hand-selected you to ditch alcohol because of how massive your purpose on this planet is.

Something in those words clicked for thousands of women — and honestly, I get it. Most women who feel called to this path are visionaries who know they’re meant for something bigger.

Before I quit drinking 7 years ago, I constantly battled writer’s block, but the moment I took a break, it was like a creative floodgate burst open of ideas, inspiration, and energy.

In this episode, you’ll discover how that decision unlocks life-changing gifts, from the obvious (like glowing health and renewed energy) to the unexpected (a deep well of confidence and razor-sharp intuition)!

Gorgeous, you KNOW you were made for more. If going alcohol-free has awakened something powerful in you, it’s because you’re meant to guide others too. Join the next round of the Empowered AF 5X Coach Certification Program.

IN THIS EPISODE:

• Why I believe the universe hand selects certain women to reevaluate alcohol (because their purpose is colossal and world-changing!)
• The gifts that await alcohol-free living, from unstoppable motivation and deepened self-worth, to million-dollar ideas and unshakable intuition
• The truth about quitting forever and how to create new social circles and evolve old ones to fit your new life
• All the programs I offer to fit this new life, from Euphoric the Club to the Empowered AF 5X Coach Certification Program

LINKS/RESOURCES MENTIONED

Join Euphoric the Club, the premier movement of successful alcohol-free women with access to all my alcohol-free programs, like Become Emboldened.

If you know you’re meant to help other people change their relationship with alcohol and achieve deep healing (along with their bigger dreams), apply for the Empowered AF 5X Coach Certification Program – and get 5x certified as a world class alcohol-free coach, mindset coach, success coach, NLP practitioner, and hypnosis practitioner. This program includes a four-month business mastermind and a business retreat in Southern California.

Awarded the most empowering book in the sober curious genre, be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today and leave your review.

Follow @euphoric.af on Instagram. And as always, rate, review, and subscribe so we can continue spreading our message far and wide.

How do you go from corporate burnout and nightly wine to hosting one of the top sober podcasts in the world?

Casey Davidson is one of the biggest names in the alcohol-free community. After a ‘just take a break’ experiment from drinking during her Fortune 500 career, she discovered a new calling – one that grew into a thriving coaching business that inspires thousands of high-achieving women every day, AND the chart-topping Hello Someday podcast.

This is a joint episode, so you’ll hear us both share how our alcohol-free journeys accelerated our careers into this beautiful industry, opening the door to more passion, meaning, and fulfillment in our careers and lives.

We talk about what it really takes to build a podcast brand from scratch, the surprising fears she had to overcome (yes, even worrying if life coaching was “a real job”), and why quitting alcohol is a process of “unbecoming”, unlocking courage, clarity, and fulfillment you didn’t even know you were missing.

So many people think of life coaching as a pipe dream, but if you’ve ever thought ‘maybe there’s more for me than this,’ it’s time to find out.

Join the next round of the Empowered AF 5X Coach Certification Program program.

IN THIS EPISODE:

• How Casey, a Fortune 500 exec, mom, and “wine girl,” transformed Groundhog Day burnout into global impact with the Hello Someday podcast
• How going alcohol-free shakes up your whole identity and dials up the volume on your truest calling
• Casey’s core values work: What are your core values? Where do they come from? Are they truly yours, or have they been inherited?
• The freedom that comes when you stop chasing other people’s dreams and uncover what YOU actually want out of work and life

LINKS/RESOURCES MENTIONED

Visit the Hello Someday website and listen to her podcast.

If you know you’re meant to help other people change their relationship with alcohol and achieve deep healing (along with their bigger dreams), apply for the Empowered AF 5X Coach Certification Program – and get 5x certified as a world class alcohol-free coach, mindset coach, success coach, NLP practitioner, and hypnosis practitioner.

Awarded the most empowering book in the sober curious genre, be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today and leave your review.

Follow @euphoric.af on Instagram. And as always, rate, review, and subscribe so we can continue spreading our message far and wide.

Ordinary coaches hang out on Zoom. Trailblazers? They get in the room.

I’ll never stop believing this: the most life-changing transformations, wildest epiphanies, and deepest connections don’t happen online. They happen face-to-face. It’s why my signature Empowered AF 5X Coach Certification Program incorporates an in-person retreat.

In this episode, I’m pulling back the curtain on how I brought together the most incredible alcohol-free leaders to this certification retreat in Palm Springs and helped them transform into 6-figure business owners.

The 5X retreat is always an emotional weekend for me. It’s when I finally get to hug everyone in person and create a magical, shared experience, complete with sound baths, meditation, spontaneous jumps into the pool with our clothes on, and our “Come as You’ll Be” party where we embody our five-year future selves.

Our retreats draw leaders from ALL over the world (UK, Germany, South Africa, even Bali!) and this special weekend becomes the anchor that fuels their mindset and soul-level conviction long after they fly home.

If you want to be part of this special sisterhood and step into your own transformation, jump into the next round of the certification program. I hope to meet you at the next retreat in Dana Point.

IN THIS EPISODE:

• Why in-person retreats (not endless Zoom calls!) — are what I SWEAR by for transformational breakthroughs and launching 6-figure coaching businesses
• Behind the scenes at these retreats: exclusive pool parties, soul-anchoring rituals like the “Come As You’ll Be” party, and the infamous red bracelet manifestation ritual
• Why an epic vision (not “safe” baby steps!) is essential if you want to become a sought-after thought leader
• Why alcohol-free living is only going to get bigger as time goes on, with 50% of Americans now saying they want to drink less or not at all

LINKS/RESOURCES MENTIONED

If you know you’re meant to help other people change their relationship with alcohol and achieve deep healing (along with their bigger dreams), apply for the Empowered AF 5X Coach Certification Program – and get 5x certified as a world class alcohol-free coach, mindset coach, success coach, NLP practitioner, and hypnosis practitioner.

Awarded the most empowering book in the sober curious genre, be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today and leave your review.

Follow @euphoric.af on Instagram. And as always, rate, review, and subscribe so we can continue spreading our message far and wide.

Why do some coaches fill their programs in a month, while others hustle and grind with nothing to show for it? Cailen Ascher has a gift of helping coaches simplify their offers and start making real sales, WITHOUT burning out or chasing algorithms. I first met her when she was a student in my Become Euphoric program, and later, she became one of my business mentors.

In this episode, Cailen is sharing six of her best brand building secrets, including what strategies are completely outdated, the art of “borrowing audiences,” how to leverage social media without it taking over your life, and the magical effect of being pleasantly persistent.

If you’re tired of doing ALL the things, Cailen’s immensely helpful advice will show you a better way to fill your coaching programs and make an even bigger impact.

P.S. Apply now for the Empowered AF 5X Coach Certification Program and learn how to turn your alcohol-free journey into a movement that changes lives.

IN THIS EPISODE:

• Why “borrowing audiences” through collaborations, guest spots, and speaking gigs is the not-so-hidden shortcut to attracting clients, FAST
• How starting small (think: a ‘room’ of 50 people) can spark real human connections and why nurturing relationships always beats chasing vanity metrics
• Cailen’s story of going alcohol-free while already a successful entrepreneur and how this supercharged her clarity and expanded her vision
• The “pleasantly persistent” method that transforms strangers into clients, collaborators, and lifelong supporters

LINKS/RESOURCES MENTIONED

Listen to Episode 63: You Can Have the Life You Want with Cailen Ascher

Visit Cailen’s website and check out her free training on how to build a scalable coaching business.

If you know you’re meant to help other people change their relationship with alcohol and achieve deep healing (along with their bigger dreams), apply for the Empowered AF 5X Coach Certification Program – and get 5x certified as a world class alcohol-free coach, mindset coach, success coach, NLP practitioner, and hypnosis practitioner.

Awarded the most empowering book in the sober curious genre, be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today and leave your review.

Follow @euphoric.af on Instagram. And as always, rate, review, and subscribe so we can continue spreading our message far and wide.

Let’s bust the myth that sophistication and wine are synonymous.

For years, Natalie Halt was a sommelier with a deep passion and professional stake in wine. But behind the polished image came blackouts, burnout, and a deep longing for something more. Her shift to spiritual alcohol-free leader and 5X Certified Coach is proof that the answer to fulfillment isn’t moderation: it’s unlocking a deeper purpose, celebrating small rituals, and finding meaning beyond the glass.

Natalie is a renaissance woman who has done so much in her life, and in this episode, she shares her extraordinary story as well as her enormous identity shift which inspired the launch of her program Sacred Rebellion, for women who want more than alcohol can offer. She’ll also reveal how she navigates ADHD and motherhood, and why she decided to become a leader in this space.

This is something I preach often: by the time you’re 8 weeks alcohol-free, why not turn into the teacher and become the leader you were always meant to be?

Apply now for the Empowered AF 5X Coach Certification Program and learn how to turn your journey into a movement that changes lives.

IN THIS EPISODE:

• Natalie's wild ride from professional sommelier (where swirling, sniffing, and sipping was an identity), to alcohol-free revolutionary pioneering Switzerland’s sober movement
• The myths and realities of “sophisticated” drinking and the eye-opening truth about moderation
• How Natalie’s journey through ADHD, motherhood, athletic setbacks, and career pivots led her to embrace spirituality, ritual, and sacred rebellion
• The surprising power in becoming the teacher (not just the student), which can better fuel personal growth and spark change in others
• Inside the “witchy, alcohol-free” space Natalie’s carving out with Sacred Rebellion: think full moon rituals, sacred movement, hypnosis, and storytelling as medicine

LINKS/RESOURCES MENTIONED

Visit nataliehalt.com, follow her on Instagram, and join the Sacred Rebellion: The Method, a 12-week program that starts September 15.

If you know you’re meant to help other people change their relationship with alcohol and achieve deep healing (along with their bigger dreams), apply for the Empowered AF 5X Coach Certification Program – and get 5x certified as a world class alcohol-free coach, mindset coach, success coach, NLP practitioner, and hypnosis practitioner.

Awarded the most empowering book in the sober curious genre, be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today and leave your review.

Follow @euphoric.af on Instagram. And as always, rate, review, and subscribe so we can continue spreading our message far and wide.

Ever felt the sting of an identity shift, like when a lifelong pursuit suddenly ends, leaving you wondering what’s next?

For Anne Skriba, basketball was everything. But when she quit athletics for a “secure” sales job, the loss of structure, routine, and identity careened her into a harmful relationship with alcohol.

I’ve heard this story so many times: when we stop doing the thing we love, the thing that once defined us, we start to lose pieces of ourselves. Without that passion to anchor you, it’s easy to drift into numbing habits.

Fast forward to today, Anne is the founder of Clean Play Coaching, host of the Clean Play Podcast, and a 5X Certified Coach. Before recording this interview, Anne celebrated ONE THOUSAND DAYS alcohol-free. To say this shift has changed her life is an understatement.

In this episode, Anne talks about transforming that former athletic identity into a winning mindset and the pivotal moment that shifted her relationship with alcohol that will blow your mind.

If you want to help others change their lives too, apply for the Empowered AF 5X Coach Certification Program by August 31 to get $1,000 off your tuition.

IN THIS EPISODE:

• Anne’s raw journey from college athlete and coach, and how the void left by sports led to a complicated relationship with alcohol
• Why so many former athletes (and ambitious strivers) lose themselves after “retiring” from their greatest passion, and how reclaiming a winning mindset is possible at any age
• Anne’s therapist’s powerful question that sparked her thousand-day (and counting) alcohol-free lifestyle and a complete personal reinvention
• Why opting out of alcohol is the ultimate act of courage and athletic-level grit, and how Anne empowers marginalized and underrepresented communities to join the movement

LINKS/RESOURCES MENTIONED

Check out the Clean Play Podcast, visit Anne’s website, check out her free Inner Mamba guide, her free scouting report, and the book she mentions in this episode, Quit Like a Woman by Holly Whitaker.

If you know you’re meant to help other people change their relationship with alcohol and achieve deep healing (along with their bigger dreams), apply for the Empowered AF 5X Coach Certification Program – and get 5x certified as a world class alcohol-free coach, mindset coach, success coach, NLP practitioner, and hypnosis practitioner. Apply NOW for the early bird special and get $1,000 off your tuition.

Awarded the most empowering book in the sober curious genre, be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today and leave your review.

Follow @euphoric.af on Instagram. And as always, rate, review, and subscribe so we can continue spreading our message far and wide.