Design objectives are the desired characteristics you want your program to exhibit once it is built out. Design objectives help you decide what your program elements should look like. Before you go to the car dealer you probably know the characteristics you want in the vehicle you are looking for. Failing to think about your design objectives is like going to an automobile dealer not knowing if you want a truck, an SUV, a crossover, or a sedan. All are great vehicles and all do certain things very well, but not all will meet your specific needs at a given time. I didn't need a four-wheel drive vehicle when I lived in Texas. But I certainly want that for driving in Michigan. Your decision on your vehicle will depend on what you want it to do and how you want it to perform at a given time. Your company might value other things besides those I've talked about in this podcast. But if you think about your design objectives early in the planning phase, it will make your program implementation easier. It is also helpful to have these design objectives in hand before you start talking to the vendors who want your training business. You'll be more likely to find a vendor that will meet your requirements if you go into the discussions with a vision of what you want them to provide. Learn more about your ad choices. Visit megaphone.fm/adchoices