In this episode of Cruise Control, Kevin Davis sits down with Jamie Werner — founder of Equip Academy and AutoLab Films — to talk about creating a true trade school for the automotive aesthetics industry. Jamie shares his unfiltered entrepreneurial journey, why skills alone won't build a career, and how he’s shaping the next generation of installers with more than just hands-on training. Tune in for lessons on leadership, fulfillment, and why treating employees right isn't optional — it's everything.

Key Takeaways:

From Fitness to Film: Jamie’s Wild Career Pivot
Jamie’s journey took him from managing gym floors to leading an automotive film brand—with no background in the car industry.

Starting from Scratch in an Unknown Industry
Jamie talks about his first SEMA experience, realizing how massive the automotive world was, and diving headfirst into it.

Why Jamie Prioritized Education and Mentorship Over Sales
Instead of hoarding knowledge, Jamie focused on building open education and mentorship programs for installers.

How Equip Academy is Flipping the Industry Model
Jamie’s goal isn’t just training — it’s building a true trade school that produces workers ready for the industry from day one.

You’re Not an Installer After Four Days
Jamie emphasizes that real skill takes time and practice — a crash course doesn't make you a professional.

Beyond Cars: Huge New Opportunities in Marine and Home Markets
Installers are moving into marine, architecture, and even home appliance spaces, creating massive new income streams.

The Real Value of a Landing Page for Your Services
Businesses must focus their marketing and create simple, specific landing pages for each service instead of trying to be everything to everyone.

Why Jamie Works FOR His Staff, Not the Other Way Around
Jamie’s leadership philosophy: the owner works for the team, not the other way around — loyalty is earned through service.

The Right Way to Add PPF to Your Detailing Business
Before launching full PPF services, detailers should subcontract installs to test demand and build proof of concept.

Helping Young Entrepreneurs Build a Life, Not Just a Business
Jamie’s ultimate mission: teach young entrepreneurs to work to live—not live to work—and help them build sustainable, fulfilling careers.

https://equip-academy.com

https://autolab-us.com

Get your one-stop success solution at www.detailersroadmap.com!

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