In this laid-back but powerful episode of Cruise Control, Kevin Davis sits down with Roger Demaree, longtime marketing director at Kicker, to unpack the brand's journey from a garage in Stillwater, Oklahoma, to global car audio icon. Roger shares hilarious stories (yes, Sir Mix-a-Lot included), valuable lessons in faith-driven leadership, and golden insights for small business owners on staying ahead of trends, building loyalty, and fostering meaningful relationships—both in business and in life. Whether you run a detail shop or just love loud music and good people, this episode has something for you.

KEY TAKEAWAYS:

1. Build on Relationships, Not Transactions
   Roger highlights how real success comes from caring about people first—not what they can offer you.
2. Integrity Wins in the Long Run
   Kicker air-freighted $600K worth of amps at a loss during COVID to keep dealers afloat. Why? Because it was the right thing to do.
3. From “Ass-Kicker” to “Kicker”
   The brand name was born from a customer saying the bass felt like it “kicked him in the ass.” (Yep, really.)
4. Marketing Without Contracts
   Roger shares that almost all of his brand ambassador and influencer relationships are handshake deals—built on trust.
5. Customer Experience Is the Product
   The real product isn’t just sound—it’s the feeling customers get when their music hits right.
6. Culture Is Everything
   Kicker has 200 employees, and Roger (22 years in) is only #51 in seniority. That's a culture built on loyalty.
7. Networking: The Secret Superpower
   Roger's legendary stories of meeting Guy Fieri, Billy Gibbons, Aaron Hagar, and Sir Mix-a-Lot all stem from genuine connection—not chasing clout.
8. Stay Ahead or Become Kodak
   Kicker avoided the fate of companies like Kodak by not getting into head units and instead pivoting into OEM integration and vehicle-specific solutions.
9. Support Doesn’t End After the Sale
   A customer who bought outdated subs on eBay still got a discount and support from Kicker—just because he was a fan.
10. Small Business? Act Big by Thinking Smart
    Whether it’s faith, fairness, or feedback—small shops can adopt these same guiding principles to win big in any market.

www.kicker.com

Get your one-stop success solution at www.detailersroadmap.com!

Facebook
Instagram
TikTok
YouTube

In this episode of Cruise Control, Kevin Davis sits down with operations consultant and fractional COO Joshua Monge for a high-value conversation about building businesses that don’t depend on your sweat alone. They break down the mindset shift from technician to business owner, the importance of hiring before burnout, and how your systems (or lack thereof) are either setting you up for scale or silently killing your exit strategy. From SOPs to rebranding and even leveraging AI, this one is packed with practical insight—served up with laughs, truth bombs, and real talk.

Key Takeaways

• Most small business owners don’t own businesses—they own jobs with paperwork and stress.
• If you’re still doing every single task yourself, your business isn’t scalable—it’s fragile.
• The moment you hire someone late, you’re hiring from a place of chaos and desperation.
• Checklists and SOPs aren’t just helpful—they’re intellectual property that increases business value.
• Branding your business around yourself (your name, your identity) makes it nearly impossible to sell later.
• If you want to eventually exit, you need to start documenting and offloading NOW, not later.
• Perfection is the enemy—done and documented beats polished and stuck in your head.
• You can create systems by simply recording what you do and turning it into repeatable steps.
• Business owners often self-sabotage when things run smoothly because they feel unneeded.
• Your five-year plan to sell should start long before you actually want out.
• You can’t scale a business if it’s built entirely on your back.
• Hire for the things that drain you—because your time is better spent leading, not answering phones.

www.joshuamonge.com

Get your one-stop success solution at www.detailersroadmap.com!

Facebook
Instagram
TikTok
YouTube

In this episode of Cruise Control, Kevin Davis sits down with Grant Menard and Chris DiGiovanni live from Mobile Tech Expo 2025 in Orlando to talk about team culture, hiring, leadership, and what makes a business thrive beyond the shop floor. The guys dive into how to build meaningful work relationships, the role of validation in entrepreneurship, and the power of your peer group. They share deep insights—with a lot of laughs—about mental health, business trauma, and leading with heart.

10 Key Takeaways:

1. Culture Eats Strategy for Breakfast
   You spend more time at work than home—make it a place you enjoy.
2. Hire for Vibes, Train for Skills
   If someone doesn’t match the team’s energy, they're out—fast.
3. Validation is the Entrepreneur’s Drug
   Business owners often chase 5-star reviews as a stand-in for personal worth.
4. Trauma Fuels Hustle
   Many successful entrepreneurs are running from childhood pain—they just built a business on the way out.
5. Surround Yourself with Winners
   Your success is tied to the 5 people you talk to most—choose wisely.
6. Give More Than Expected
   Go 30% above what someone asks—it shows value and builds loyalty.
7. Authentic Brotherhood > Networking
   Weekly check-ins with close business friends help level you up faster than courses ever will.
8. Your Employees Are Family (but not the kind you avoid on holidays)
   Care about your team beyond what they produce.
9. Let Go of Dead Weight
   It’s okay to move on from friendships or employees that no longer align with your growth.
10. Vulnerability is a Superpower
    Real business growth comes from being honest—especially when things are hard.

Get your one-stop success solution at www.detailersroadmap.com!

Facebook
Instagram
TikTok
YouTube