• Episode 24: Vanity Metrics BS

  • Aug 27 2024
  • Length: 20 mins
  • Podcast

Episode 24: Vanity Metrics BS

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  • Summary

  • Summary


    Why is everyone so obsessed with follower count? Or even how many likes, comments and shares they get.


    These are NOT the metrics that brands care about, nor are they the ones that you need to focus on to grow your business.


    This episode goes through the important metrics you need to know and the danger of becoming obsessed with vanity metrics.


    Timestamps

    0:00: Introduction to Sniffing Out the Bullsh*t

    0:31: Social Media Followers as Currency

    2:07: The attraction of growing your following

    4.24: Relevance in entrepreneurship

    6.38: The danger of faking your following and engagement

    9.43: Social proof and herd mentality

    11:54: Vanity Metrics vs. Revenue-Generating Metrics

    13:05: The real metrics to pay attention to

    16:14: The mindset shift needed

    18:30: Closing Thoughts and Weekly Challenge


    Sabrina's Social Links

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    📺 ⁠⁠⁠⁠⁠Podcast YouTube⁠⁠⁠⁠⁠

    👩🏽‍💻⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠

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