• Engines, EVs and Espresso: Ep 34 - The Caitlin Clark Effect

  • May 2 2024
  • Length: 39 mins
  • Podcast

Engines, EVs and Espresso: Ep 34 - The Caitlin Clark Effect

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  • Summary

  • This week, “Engines, EVs, and Espresso” is having another special team takeover! Join hosts Allie, Emilie, and Sabrina as they dive deep into the evolving landscape of women-focused sponsorships in motorsport…..and an in depth discussion on potato chips.

    Kicking off the conversation, Emilie explores the “Caitlin Clark Effect” and the disproportionate challenges women athletes encounter in securing sponsorships and gaining visibility. Sabrina then leads the discussion about the current trends and dynamics of “hyper-feminine” sponsorship within the motorsport industry. Tune in as the team shares insights, predictions and dream scenarios on where the world of motorsport sponsorship for women is headed next. Don’t miss this episode on the intersection of gender, marketing, and the world of racing and women’s sports!
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Social Sciences Sports & Outdoors
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