Summary

In this classic episode of EGGS: The Podcast, co-founder and CEO of Leadferno, Aaron Weiche, shares his entrepreneurial journey, discussing his transition from agency life to the SaaS industry. He emphasizes the importance of text messaging as a tool for customer engagement and conversion, highlighting its effectiveness in modern business communication. Aaron also reflects on the challenges of career pivots, the acquisition of his previous company GatherUp, and the vision behind Leadferno. The conversation delves into the significance of customer communication and how businesses can leverage text messaging to enhance their operations and customer relationships.

Takeaways

• Aaron Weiche is the co-founder and CEO of Leadferno.
• He transitioned from agency life to SaaS, emphasizing the importance of text messaging.
• Text messaging has a 98% open rate, making it a powerful tool for conversion.
• Businesses can handle multiple text conversations simultaneously, improving efficiency.
• Customer communication is crucial for building trust and relationships.
• Leadferno integrates with CRMs to streamline business operations.
• The acquisition of GatherUp provided valuable insights for building Leadferno.
• Text messaging allows for personalized interactions with customers.
• A two-week free trial is available for businesses to test Leadferno.
• Understanding customer needs is key to successful marketing strategies.

Chapters

00:00 The Entrepreneurial Journey of Aaron Wyke

12:52 Transitioning from Agency Life to SaaS

20:02 Navigating the Acquisition Process

27:08 Leveraging Text Messaging for Business Success

34:22 The Power of Inbound Communication

39:44 Enhancing Customer Experience through Texting

44:43 Lead Capture and Nurturing Strategies

49:42 Driving Traffic and Engagement

54:41 The Importance of Customer Connection

01:01:20 Navigating Marketing and Communication Strategies

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Carton:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠

Feature with Zack Chmeis of Straight Method up now!

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠

Summary

In this episode of EGGS: The Podcast, hosts Ryan and Mike discuss a variety of topics, including the cancellation of the Eggy's Awards, Mike's extensive home renovation project, Ryan's recent career changes after leaving a tech startup, and the financial adjustments their families are making. They also share their experiences with car shopping and a recent trip to New York, where they encountered issues with ticketing and parking. The conversation is light-hearted yet reflective, touching on personal growth and the challenges of balancing work and family life.

In this conversation, the hosts delve into the complexities of customer service in the ticketing industry, exploring the challenges faced by consumers when dealing with ticketing companies. They discuss the broader implications of customer experience, the monopolistic nature of ticket sales, and the impact of fees on both artists and consumers. The conversation also touches on the evolution of ticket purchasing, the shift in personal interactions due to technology, and the deterioration of unique products in a commoditized market. Ultimately, they emphasize the importance of quality, experience, and genuine relationships in business.

Takeaways

• The Eggy's Awards were missed this year due to busy schedules.
• Mike is undergoing a significant home renovation as he prepares to sell his house.
• Ryan reflects on his experience working at a tech startup and the challenges faced.
• Family dynamics are shifting as children grow and financial responsibilities change.
• Car shopping has become increasingly complicated and expensive.
• The hosts share humorous anecdotes about their children's spending habits.
• Ryan's New York trip highlights the challenges of purchasing tickets and parking.
• The conversation emphasizes the importance of communication in professional settings.
• The episode showcases the balance of personal and professional life challenges. Customer service in ticketing is often frustrating and inefficient.
• Many consumers are willing to overlook poor service for the sake of attending events.
• The ticketing industry is plagued by monopolies that limit competition.
• High fees in ticket sales negatively impact both artists and consumers.
• The experience of purchasing tickets has become increasingly impersonal.
• Personal branding can lead to inauthentic interactions online.
• Unique products are becoming harder to find in a commoditized market.
• Quality and customer experience should be prioritized in business.
• Relationships are key to success in both personal and professional contexts.
• The current state of capitalism often prioritizes profit over quality.

Chapters

00:00 Introduction and Episode Overview

01:09 Reflections on the Eggies Awards

03:16 Memorable Guests and Highlights from Last Year

06:14 Mike's Home Renovation Journey

11:21 Career Changes and Startup Experiences

17:03 Family Dynamics and Financial Adjustments

24:11 New Car Adventures and Financial Ironies

26:06 Car Shopping Insights

34:20 Ticketing Woes and Customer Service Challenges

50:18 The Bizarre World of Ticket Scalping

54:54 The Impact of Personal Branding on Interactions

01:00:44 Consumerism and the Value of Quality Products

01:06:46 The Importance of Human Relationships in Success

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Carton:

⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠

Feature with Zack Chmeis of Straight Method up now!

⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠

Summary

In this enlightening conversation, Scott Schober, a cybersecurity expert, shares his extensive knowledge on the evolution of hacking, the intersection of cybersecurity and wireless technology, and the various threats individuals and organizations face today. He discusses the importance of education in cybersecurity, especially for different age groups, and the role of technology in enhancing security measures. The conversation also touches on the ethical implications of hacking, exploring the fine line between hacking for good and hacking for malicious purposes. Scott emphasizes the need for proactive measures and continuous learning to stay safe in an increasingly digital world.

Takeaways

• Cybersecurity is a critical aspect of modern technology.
• Hacking has evolved from innocent mischief to serious threats.
• Botnets and DDoS attacks are prevalent and can be devastating.
• Education is key to improving cybersecurity awareness.
• Different age groups face unique cybersecurity challenges.
• Apple devices are generally more secure but not infallible.
• Common practices like password reuse increase vulnerability.
• Cyber hygiene is essential for personal and organizational security.
• Hacking can be used for good, but it raises ethical questions.
• Proactive measures and continuous learning are vital for cybersecurity.

Chapters

00:00 Introduction to Cybersecurity and Scott Schober's Background

01:27 Understanding Hacking: Definitions and Perspectives

04:20 The Reality of Cyber Attacks: DDoS and Botnets

07:04 Common Cyber Threats: Keyloggers and Password Security

10:22 Cyber Hygiene: Best Practices for Individuals

13:10 Cybersecurity for Different Generations: Seniors vs. Youth

31:47 The Importance of Cybersecurity Education

39:14 Mobile Technology and Security Concerns

48:14 Hacking: Good vs. Evil

55:15 Cybersecurity in Critical Infrastructure

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Carton:

⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠

Feature with Zack Chmeis of Straight Method up now!

⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠