• E272 | Activating Growth through Data-Driven Insights with Crystal Widjaja on Retention Funnels

  • Nov 22 2024
  • Length: 43 mins
  • Podcast

E272 | Activating Growth through Data-Driven Insights with Crystal Widjaja on Retention Funnels

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  • Summary

  • Today on the show, we have Crystal Widjaja, Executive-in-Residence at Reforge and angel investor and advisor to several startups.

    In this episode, Crystal shares her expertise on activating growth through data-driven insights, focusing on the importance of well-structured retention funnels. She explains how to design impactful onboarding experiences, track the right metrics, and identify key points of abandonment to improve user activation and engagement.

    We then delve into the power of segmentation and discuss how understanding user behavior and traits can unlock exponential growth. Finally, we explore actionable tips for avoiding common data pitfalls and creating a culture of experimentation and improvement.

    Mentioned Resources

    • Retention Funnels Google Sheet
    • Superhuman Episode
    • Scale AI
    • Bounce
    • Maze
    • Stanford University
    • GoTo Group
    • Gojek
    • Akshay Kothari
    • Reforge
    • Brian Balfour
    • Mixpanel
    • Amplitude
    • Hotjar
    • Gemini
    • Segment
    • Eleanor Dorfman
    • Naked Wines
    • Google Analytics
    • Cedric Chin
    • Commoncog
    • AB InBev
    • Loom
    • Canva
    • Figma


    Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

    Ideal Customer Profile Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS
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