Today on the show we have Mark Stiving, the founder of Impact Pricing and author of "Selling Value", "Impact Pricing", and "Win Keep Grow".

In this episode, Mark shares his experience in the intricacies of pricing and packaging strategies, emphasizing their impact on customer retention and expansion.

We then discussed understanding customer value, overcoming internal biases, and the importance of iterative pricing strategies.

We wrapped up by exploring actionable insights on leveraging pricing metrics to enhance customer engagement and reduce churn.

Mentioned Resources

• Impact Pricing
• Selling Value Book
• Impact Pricing
• Win Keep Grow

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.

Today on the show we have Justin Vandehey, the Director of Partner Integrations and Development at Culture Amp.

In this episode, Justin shares his experience in growing Disco, a Slack-based employee recognition platform, which was acquired by Culture Amp.

We then discussed how Disco initially started as an email-based integration and the challenges they faced with user engagement. Justin dives into the pivotal decision to switch their activation channel to Slack, which significantly boosted virality within companies.

We wrapped up by exploring the strategies Disco used to maintain growth during the pandemic and how they adapted to changing market conditions.

Mentioned Resources

• Culture Amp
• Slack
• The Bridge Round

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.

Today on the show we have Miruna Dragomir, CMO of Planable.

In this episode, Miruna shares her experience in optimizing user acquisition for long-term retention.

We discuss her transition from large corporations like Uber and Oracle to an early-stage startup, Planable, and how she built and scaled the marketing team.

Miruna also delves into the integration of customer success and marketing, the retention strategies she used at Uber, and effective reactivation tactics.

We wrap up by exploring the challenges of B2B versus B2C marketing and the importance of creating user habits for sustained retention.

Mentioned Resources

• Planable
• Uber
• Oracle
• AgoraPulse
• Github

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.