• E251 | Pricing & Packaging for Long-Term Customer Retention with Mark Stiving

  • Jun 26 2024
  • Length: 38 mins
  • Podcast

E251 | Pricing & Packaging for Long-Term Customer Retention with Mark Stiving cover art

E251 | Pricing & Packaging for Long-Term Customer Retention with Mark Stiving

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  • Summary

  • Today on the show we have Mark Stiving, the founder of Impact Pricing and author of "Selling Value", "Impact Pricing", and "Win Keep Grow".

    In this episode, Mark shares his experience in the intricacies of pricing and packaging strategies, emphasizing their impact on customer retention and expansion.

    We then discussed understanding customer value, overcoming internal biases, and the importance of iterative pricing strategies.

    We wrapped up by exploring actionable insights on leveraging pricing metrics to enhance customer engagement and reduce churn.

    Mentioned Resources

    • Impact Pricing
    • Selling Value Book
    • Impact Pricing
    • Win Keep Grow


    Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.
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