• E249 | Optimizing User Acquisition for Long-Term Retention with Planable's CMO, Miruna Dragomir

  • Jun 12 2024
  • Length: 36 mins
  • Podcast

E249 | Optimizing User Acquisition for Long-Term Retention with Planable's CMO, Miruna Dragomir cover art

E249 | Optimizing User Acquisition for Long-Term Retention with Planable's CMO, Miruna Dragomir

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  • Summary

  • Today on the show we have Miruna Dragomir, CMO of Planable.

    In this episode, Miruna shares her experience in optimizing user acquisition for long-term retention.

    We discuss her transition from large corporations like Uber and Oracle to an early-stage startup, Planable, and how she built and scaled the marketing team.

    Miruna also delves into the integration of customer success and marketing, the retention strategies she used at Uber, and effective reactivation tactics.

    We wrap up by exploring the challenges of B2B versus B2C marketing and the importance of creating user habits for sustained retention.

    Mentioned Resources

    • Planable
    • Uber
    • Oracle
    • AgoraPulse
    • Github

    Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.
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