• E247 | Mastering Mobile Retention: Insights from SoundCloud and VSCO with Andy Carvell from Phiture

  • May 29 2024
  • Length: 44 mins
  • Podcast

E247 | Mastering Mobile Retention: Insights from SoundCloud and VSCO with Andy Carvell from Phiture cover art

E247 | Mastering Mobile Retention: Insights from SoundCloud and VSCO with Andy Carvell from Phiture

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  • Summary

  • Today on the show we have Andy Carvell, CEO and Co-Founder of Phiture.

    In this episode, Andy shares the framework Phiture uses to increase mobile app retention, drawing from his extensive work with companies like SoundCloud and VSCO.

    We discussed the future of mobile app interactions, including the potential of voice interfaces, AI, and wearable technology, and how these innovations fit into future growth strategies for mobile.

    We wrapped up by diving into the importance of having a solid data tracking plan and Andy shared Phiture's systematic approach to help companies optimize their user engagement and retention strategies.

    ‍Mentioned Resources

    • Phiture
    • SoundCloud
    • VSCO
    • Brian Balfour
    • Reforge
    • Braze
    • FishBrain
    • Phiture Taxonomy Template

    Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.
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